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Endurance Zone

From Activity to Incentive: Powering Healthier Habits with Seamless Rewards


Read time 5 mins

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About Endurance Zone

Endurance Zone is the world’s largest sports rewards platform, empowering brands to drive engagement, loyalty, and growth by rewarding healthy, active lifestyles. Their white-label solution helps businesses - from gyms and insurers to banks and travel providers - turn meaningful actions into strategic outcomes.

In 2024, Endurance Zone partnered with Tillo to elevate its US offering with a frictionless, white-label gift card experience powered by Tillo’s StoreFront solution. The shared goal? To create a reward journey that’s fast, intuitive, and feels like a natural part of the platform, not a third-party add-on.

Industry

Rewards & Recognition

Market

US

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Challenge

Endurance Zone needed a high-quality rewards solution that could match the quality of their existing user experience, without compromising on speed and brand consistency.

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Solution

Tillo’s StoreFront enabled Endurance Zone to offer a seamless, embedded gift card experience that feels like a native part of the Endurance Zone platform and gave users the freedom to stack multiple gift cards into one smooth, instant transaction. 

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Result

Endurance Zone’s partnership with Tillo empowered users to shop a broad catalogue of discounted gift cards from top US brands, instantly redeemable with one tap, all whilst maintaining the look and feel of the Endurance Zone platform, secure authentication process, and quality of experience.

Read more about how Endurance Zone is working with Tillo

Endurance Zone helps brands drive the behaviours that matter most - whether that’s staying engaged, renewing a membership, or upgrading a plan. To do this effectively, the reward experience needs to be just that - 'rewarding', and this doesn't just equate to meaningful incentives.

By partnering with Tillo and utilising our StoreFront solution, Endurance Zone launched a seamless, fully white-labeled gift card experience that fits naturally into its existing platform - no redirects, no login barriers, no broken journeys. 

We focused on removing friction and delivering immediacy. Each gift card is displayed as a branded reward tile, right alongside Endurance Zone’s existing incentives, giving users more choice without adding complexity.

The Tillo Difference™ for Endurance Zone

With StoreFront, Tillo helped Endurance Zone bring a bold vision to life: making rewards more personal, more immediate, and more effective. The result is a branded experience that delivers real commercial value without compromising on user experience.

Together, we’ve shown what’s possible when two companies align around the same goal - to make rewards smarter, simpler, and more meaningful.

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StoreFront in action: A native experience at scale

By partnering with Tillo, Endurance Zone has harnessed the full potential of Tillo’s award-winning StoreFront solution to create a seamless, fully branded reward experience that feels native from the first click to redemption.

With StoreFront, Endurance Zone can:

  • Offer instant access to a rich catalogue of digital gift cards from top US brands - many featuring exclusive discounts.
  • Embed rewards natively within their platform, with branded tiles that maintain a consistent, on-brand user experience.
  • Enable one-tap redemptions with no redirects, login barriers, or third-party pages - just fast, intuitive, friction-free access.

Together, Tillo and Endurance Zone have redefined what’s possible with StoreFront - delivering a deeply embedded, high-impact rewards experience that scales effortlessly and elevates every user interaction. 

A gift card experience built for performance:

Endurance Zone’s partnership with Tillo is built on a shared commitment to delivering rewards that are seamless, secure, and scalable. Together, we’ve created a fully embedded experience that feels intuitive from the first click to redemption - and performs flawlessly behind the scenes.

Seamless

A smooth, on-brand experience from start to finish, through a fully embedded StoreFront experience that feels native and intuitive to Endurance Zone’s existing experience.

Reliable

Infrastructure built to handle high volumes with ease, offering 24/7 uptime and secure, reliable delivery of digital rewards. 

Efficient

Instant access to a curated catalogue of digital gift cards from leading US brands, many with built-in discounts that enhance Endurance Zone’s value proposition.
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