Banked:
Using digital incentives to drive adoption of Pay by Bank and create a more rewarding checkout experience.
The Solution
Rewards built into the checkout
By integrating with Tillo, Banked: incorporated digital rewards into its incentivisation and growth strategy. Merchants can offer gift cards from more than 4,000 global brands at checkout, creating an immediate benefit for customers who choose Pay by Bank.
Merchants can select relevant incentives and define the parameters of each campaign, while Tillo manages digital fulfilment behind the scenes. Banked: can promote incentives across its marketing channels and analyse campaign performance, creating a scalable approach that works across different markets.
A more rewarding way to pay
At checkout, consumers are presented with Pay by Bank as a secure, direct payment option alongside a relevant digital incentive. They authorise the payment through their mobile banking app, without creating another account or entering financial information directly with the merchant.
For merchants, incentives provide a practical way to encourage trial and increase Pay by Bank’s share of checkout. Tillo manages reward fulfilment, while Banked: supports campaign promotion and analysis—combining a simple customer experience with greater control behind the scenes.
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We’re thrilled to partner with Tillo and bring digital gift cards into our incentivisation and growth strategy. This collaboration will help drive awareness of Pay by Bank as a simple, secure and fast way to pay while offering meaningful benefits to consumers.
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