ReLoadable gift cards, built for repeat spend
Let your customers top up a digital gift card they already hold, on demand , instead of issuing a new one every time.
Powering repeat spend for leading cashback and rewards platforms. Read our customer stories
Driving self-use behavior
Gift cards have stopped being just a gifting product. Cost of living pressure turned them into a genuine savings and spending tool, and consumers now expect to reload the same card rather than buy a new one every time. ReLoadable meets that shift.
Proven in market
ReLoadable drives a 45% increase in spend, per user
When ReLoadable gift cards went live on Cheddar the response was immediate, sales value on the platform jumped 52% in that first month, with sales volume up 37% over the same period.
Active customer numbers grew 27% in that same launch month, and average spend per user rose by 19.3%, a sign that people were committing to the habit rather than sampling it once.
Twelve months on, that early momentum had settled into a genuine shift in behavior, average monthly spend per user was up 45%, and average order value had grown 12%.
Reload frequency kept climbing too, from 2.1 to 2.9 times a month on average, each one a customer choosing to top up the same card again rather than start over with a new purchase.
How it works
From one card to a repeat habit
Buy once
A customer buys their first digital gift card and adds it to their mobile wallet.
Reload when it runs low
When the balance gets low, they top up the same card, no new purchase needed.
Balance updates instantly
The top-up applies to their existing card, and the balance refreshes in their wallet in real time.
Shop, spend, repeat
Every top-up is logged, so customers can see their reload history and keep the habit going.
Experience the versatility of ReLoadable
Built for how your customers spend
Cashback
Earn repeat cashback
Reload everyday cards like grocery to make it easier to earn cashback on every top-up, not just the first purchase.
Employee Benefits
Supercharge your perks
Offer discounted self-purchase top-ups inside an existing benefits platform.
Loyalty Programs
Level up your loyalty
Tie repeat reloads to points, tiers, or member status.
Disbursements & Payouts
Eliminate friction
Deliver a frictionless payout experience. Recurring disbursements land on the same card every cycle, no reissuing required.
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