Kamelion and Tillo Partner to Incentivize Youth Wellbeing with Real-World Rewards
Kamelion, a gamified mental wellbeing platform for 11-18 year olds, has integrated Tillo’s powerful API to bridge the gap between emotional growth and tangible rewards. By combining "The Kamelion Method" with Tillo’s global gift card network, the partnership motivates young people to build resilience and life skills through real-world incentives.
| Key Detail |
Information |
| Partners |
Kamelion & Tillo |
| Target Audience |
Gen Z & Gen Alpha (Ages 11-18) |
| Framework |
The Kamelion Method (Evidence-based Psychology) |
| Incentive Model |
Gamified "Coins" for rewards & retailer discounts |
How does Kamelion use Tillo's API for gamified wellbeing?
Kamelion uses a "learn-and-earn" model to encourage healthy emotional habits. Through a seamless integration with the Tillo API, the platform allows users to redeem in-app coins for rewards. Key features include:
- Personalised Learning Paths: Interactive tools and reflective journaling to explore emotions.
- Habit Building: Users earn coins for completing wellbeing activities and building resilience.
- Instant Redemption: In-app coins can be converted into digital gift cards from a global brand catalogue.
What is 'The Kamelion Method'?
The Kamelion Method is an evidence-based psychological framework designed specifically for the next generation. It equips young people with essential life skills and emotional intelligence, transforming self-perception and mindset through a mixture of interactive learning and multimedia storytelling.
Leadership Insights on Youth Mental Health
“Partnering with Tillo allows us to... turn positive actions and personal growth into real-world rewards that motivate and inspire.”
— Vivian Tanaka, Founder of Kamelion
“We’re helping young people see the tangible value of investing in themselves... showing them that even small steps toward growth deserve to be celebrated.”
— Alex Preece, CEO and Co-Founder of Tillo
About the Partners
Kamelion: A gamified wellbeing platform co-created with young people to build confidence and emotional intelligence through psychological frameworks.
Tillo: A global rewards platform that connects 3,000+ brands to businesses for loyalty programs, employee rewards, and digital disbursements.
