EZ Loyalty Customer Story

About EZ Loyalty

EZ Loyalty (formerly Endurance Zone) is the world’s largest sports rewards platform, empowering brands to drive engagement, loyalty, and growth by rewarding healthy, active lifestyles. Their white-label solution helps businesses - from gyms and insurers to banks and travel providers - turn meaningful actions into strategic outcomes.

In 2024, EZ Loyalty partnered with Tillo to elevate its US offering with a frictionless, white-label gift card experience powered by Tillo’s StoreFront solution. The shared goal? To create a reward journey that’s fast, intuitive, and feels like a natural part of the platform, not a third-party add-on.

EZ Loyalty helps brands drive the behaviours that matter most - whether that’s staying engaged, renewing a membership, or upgrading a plan. To do this effectively, the reward experience needs to be just that - 'rewarding', and this doesn't just equate to meaningful incentives.

By partnering with Tillo and utilising our StoreFront solution, EZ Loyalty launched a seamless, fully white-labeled gift card experience that fits naturally into its existing platform - no redirects, no login barriers, no broken journeys.

We focused on removing friction and delivering immediacy. Each gift card is displayed as a branded reward tile, right alongside EZ Loyalty's existing incentives, giving users more choice without adding complexity.

StoreFront in action: A native experience at scale

By partnering with Tillo, EZ Loyalty has harnessed the full potential of Tillo’s award-winning StoreFront solution to create a seamless, fully branded reward experience that feels native from the first click to redemption.

With StoreFront, EZ Loyalty can:

Offer instant access to a rich catalogue of digital gift cards from top US brands - many featuring exclusive discounts.
Embed rewards natively within their platform, with branded tiles that maintain a consistent, on-brand user experience.
Enable one-tap redemptions with no redirects, login barriers, or third-party pages - just fast, intuitive, friction-free access.

Together, Tillo and EZ Loyalty have redefined what’s possible with StoreFront - delivering a deeply embedded, high-impact rewards experience that scales effortlessly and elevates every user interaction.