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Rewards & IncentivesCustomer Stories

Giftcloud

Powering real-time digital rewards, international expansion and 86% year-on-year growth through one seamless API integration.

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Gift Cloud

About Giftcloud

Building stronger relationships through digital rewards

Giftcloud, a Recharge company, helps brands strengthen customer relationships through innovative digital rewards. Its technology powers marketing campaigns, reward portals and customer acquisition programmes, alongside a white-label employee benefits platform and consumer gift card marketplace for businesses and individuals across multiple international markets.

Challenge:
Giftcloud wanted access to the widest possible selection of global brands without building and maintaining a separate technical integration for each one.
Solution:
Giftcloud integrated with Tillo’s API, gaining one seamless connection to more than 4,000 leading global brands.
Result:
The partnership supported 86% year-on-year growth and accelerated Giftcloud’s expansion into the US market.
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Expanding choice without adding complexity

To deliver relevant rewards across campaigns, portals and international markets, Giftcloud needed access to a broad and continually evolving brand network. Connecting with every retailer individually would create unnecessary technical and operational complexity. The opportunity was to consolidate that access through one partner while retaining the flexibility to expand into new markets.

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The Solution

One integration. More than 4,000 brands.

Giftcloud integrated with Tillo’s API to access an end-to-end digital gift card solution through one contract and one technical connection. The integration enables Giftcloud to issue rewards in real time from more than 4,000 leading brands without maintaining separate relationships and integrations.

As Tillo’s network expands, new brands and markets can be added through the existing integration. This gives Giftcloud a reliable and scalable foundation for its campaigns, reward portals and marketplaces—supporting immediate delivery while making international growth significantly simpler.

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Relevant rewards, delivered in real-time

Giftcloud’s clients can incorporate digital gift cards into innovative acquisition, loyalty and retention campaigns, with a broad selection of brands helping each reward feel more relevant to its recipient. Immediate digital issuance provides the speed and simplicity expected from a modern reward experience.

Tillo’s platform works behind the scenes to provide reliable delivery at scale. As Giftcloud enters new markets, its team can expand the available gift card selection through the same integration, creating a consistent experience without introducing additional technical complexity.

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Partnership Impact

What Giftcloud and Tillo achieved together

By combining Giftcloud’s digital reward expertise with Tillo’s API and global brand ecosystem, the partnership has created a scalable foundation for real-time delivery, continued growth and international expansion.

86% YoY growth

Giftcloud achieved significant year-on-year growth through its partnership with Tillo.

US market expansion

Tillo’s partner ecosystem and US catalogue supported Giftcloud’s international growth.

4,000+ global brands

One API provides access to an extensive and continually expanding brand network.

Real-time delivery

Immediate digital issuance creates fast and efficient reward experiences.

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