JamDoughnut
Transforming everyday shopping into instant rewards with digital gift cards and cashback powered by Tillo.

About JamDoughnut
Making everyday shopping instantly rewarding
JamDoughnut is an instant cashback app helping thousands of consumers save across supermarkets, restaurants, retail and more. With more than 150,000 monthly users and over £10 million spent through the app each month, it makes earning meaningful rewards on everyday purchases simple and immediate.
- Challenge:
- JamDoughnut wanted to replace the delays and uncertainty traditionally associated with cashback with rewards customers could receive immediately.
- Solution:
- JamDoughnut partnered with Tillo to offer instant cashback and additional savings through digital gift cards from leading brands.
- Result:
- Customers can now earn up to 20% instant cashback and save more than £400 a year through their everyday shopping.

Taking the waiting out of cashback
Traditional cashback experiences can leave customers waiting weeks or months for rewards that may not always track successfully. JamDoughnut saw an opportunity to create a more immediate and dependable alternative - giving customers guaranteed cashback at the point of purchase and making everyday savings feel simpler, clearer and more rewarding.
The Solution
Instant cashback, powered by digital gift cards
Through Tillo’s API, JamDoughnut gained access to an extensive network of leading brands. Customers purchase digital gift cards through the JamDoughnut app before shopping, unlocking cashback immediately rather than waiting for a claim to track, validate and eventually pay out.
This model enables JamDoughnut to combine instant cashback with additional gift card savings across everyday and occasional purchases. Tillo’s technology and brand relationships power the experience behind the scenes, helping JamDoughnut continually expand its offering and deliver meaningful value at scale.

Making every transaction more rewarding
Whether buying groceries, dining out or making a larger purchase, JamDoughnut users can select a participating brand, purchase a digital gift card and receive their cashback immediately. There are no lengthy tracking periods or uncertain claims - just visible savings from the moment they transact.
The simplicity of the experience makes instant cashback accessible to customers across generations. With Tillo powering digital gift card issuance behind the scenes, JamDoughnut can provide a quick and dependable way to make everyday spending go further.

Testimonial 1 of 2
JamDoughnut users range from Gen Z to over 60s, and the simplicity of our technology has allowed them to achieve annual savings of more than £400 through their usual everyday shopping. People don’t want to wait weeks or months for their cashback, and Tillo has helped us offer it immediately.


Rewards are a new currency, and we’re thrilled to help JamDoughnut provide immediate and meaningful rewards to its users.

Partnership Impact
What JamDoughnut and Tillo achieved together
By combining JamDoughnut’s customer-focused cashback model with Tillo’s API and extensive brand network, the partnership has created an immediate and dependable way for consumers to unlock savings across their everyday spending.
- Up to 20% cashback
Customers unlock immediate cashback across participating leading brands.
- £400+ annual savings
Users can save more than £400 a year through their usual shopping.
- Instant cashback
Rewards arrive immediately, without lengthy tracking or validation periods.
- 150,000+ monthly users
A thriving community uses JamDoughnut to make everyday spending more rewarding.
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