Skip to content
Travel & HospitalityCustomer Stories

lastminute.com

Launching a UK digital gift card and unlocking new distribution opportunities through Tillo’s global buyer network.

Talk to usDiscover more
lastminute hero

About lastminute.com

Making unforgettable travel experiences easier to access

lastminute.com is a leading European travel technology company specializing in dynamic holiday packages. Through technology, it aims to simplify, personalize and improve the travel experience - helping millions of customers discover and book trips to destinations around the world.

Challenge:
lastminute.com wanted to launch its UK digital gift card and build an effective distribution route across the gift card market.
Solution:
lastminute.com joined Tillo's network, gaining a connection to hundreds of global gift card buyers and greater control over its program.
Result:
The brand launched and activated quickly across multiple distribution partners, creating new opportunities to grow gift card sales.

Turning travel into the perfect gift

lastminute.com saw an opportunity to make its broad range of travel experiences available through a digital gift card. To launch successfully in the UK, it needed a scalable way to reach established gift card buyers while ensuring the product’s presentation and delivery reflected the value and excitement of the gift itself.

Get startedLearn more

The Solution

One connection to hundreds of buyers

By joining Tillo as a brand, lastminute.com gained access to hundreds of gift card buyers through one integration. This removed the need to establish separate technical connections with every distribution partner, enabling the brand to launch and activate its UK gift card more quickly.

Tillo also gives lastminute.com greater control over how its gift card is presented across the network. Immediate digital issuance supports a fast delivery experience, while Brand Hub provides the sales data and program visibility needed to manage performance and identify future growth opportunities.

Explore the Brand Hub
Brand Hub Hero

A gift experience worthy of the journey

For lastminute.com, the way a gift card is presented and delivered must reflect the value of the travel experience behind it. Working closely with Tillo and its buyer partners gives the brand greater visibility over how customers encounter and receive its digital gift card.

The operational experience is equally streamlined. One integration connects lastminute.com with multiple distribution partners, while real-time reporting through Brand Hub makes sales easier to monitor and provides insights that can inform the continued development of its gift card program.

LastMinute_Laptop

Partnership Impact

What lastminute.com and Tillo achieved together

By connecting lastminute.com with Tillo’s buyer network, technology and real-time reporting, the partnership created a scalable foundation for launching its UK digital gift card, expanding distribution and developing new revenue opportunities.

UK digital gift card launched

lastminute.com successfully introduced its digital gift card to the UK market.

Hundreds of buyers

One integration provides access to an extensive global distribution network.

Faster activations

Multiple buyer partnerships can be activated without separate technical integrations.

Real-time reporting

Tillo Brand Hub provides live sales data and insights to support program growth.

Tell us your goals and we'll introduce you to the right expert

We can't wait to show you The Tillo Difference™

Can't wait to chat? Give us a call: