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Fashion & RetailCustomer Stories

New Look

Expanding B2B gift card distribution and delivering 42% year-on-year sales growth during a challenging year for retail.

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About New Look

Bringing accessible fashion to customers everywhere

Founded in 1969, New Look has grown from a single UK store into a leading fashion brand with a significant retail and digital presence. Through its stores and online platform, New Look connects customers across the UK, Ireland and international markets with accessible, trend-led fashion.

Challenge:
New Look wanted to expand into the UK B2B gift card market while improving programme reporting and reducing technical and operational complexity.
Solution:
Tillo connected New Look with hundreds of gift card buyers and provided real-time sales visibility through Brand Hub.
Result:
New Look increased face-value sales by 42% year on year and gift card transactions by 39%.
New Look

Reaching millions of new customers

New Look wanted to grow its presence in the UK B2B gift card market, but individual integrations and float-management requirements made new buyer relationships difficult to establish. The opportunity was to remove that friction, reach new audiences at scale and replace spreadsheet-based reporting with clearer, real-time program insights.

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The Solution

Hundreds of buyers. One seamless connection.

Through Tillo’s API and buyer network, New Look connected its gift card program with hundreds of new distribution partners and their millions of end users. This removed the need to establish and maintain every integration separately, reducing the time and resources required from both parties.

Brand Hub brought live sales analytics and campaign reporting into one central platform. New Look could track face-value sales, monitor the performance of discount campaigns and understand where growth was coming from - without relying on fragmented email updates and spreadsheets.

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Brand Hub Hero

Making gift card growth easier to manage

New Look’s team can access new B2B distribution partners through one streamlined connection, making it easier to grow the programme without adding unnecessary technical or operational complexity. Immediate digital issuance also enables customers to receive and use gift cards quickly across New Look’s shopping experience.

Behind the scenes, Brand Hub gives the team direct access to live performance data. Clear reporting makes sales and campaigns easier to monitor, while a continued flow of platform improvements helps New Look develop its programme over time.

New Look

Partnership Impact

What New Look and Tillo achieved together

By connecting New Look with Tillo’s buyer network, technology and real-time reporting, the partnership removed barriers to B2B distribution and created a scalable foundation for sustained gift card sales growth.

42% growth during lockdown

Face-value sales increased by 42% during 2020 despite successive retail lockdowns.

39% more transactions

Gift card transaction volumes increased alongside New Look’s growing B2B distribution.

28% sustained annual growth

Average annual face-value sales growth achieved after joining Tillo in 2017.

70,000+ gift cards

More than 70,000 gift cards had been processed through the partnership when reported.

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