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Parliament Hill
See how Parliament Hill enhances member benefits with Tillo's StoreFront, delivering a mobile-first app that drives engagement and retention.
Elevating Member Value
About Parliament Hill
Parliament Hill is the UK’s leading provider of member benefits platforms, supporting over 100 professional membership organisations and more than 7 million members. With a strong focus on delivering everyday value, relevance, and measurable impact, Parliament Hill empowers associations to offer meaningful and engaging perks that enhance the member experience and drive retention.
- Challenge.
- Modernise member benefits with a mobile-first solution that boosts engagement and retention.
- Solution.
- Launch a branded Member Benefits App powered by Tillo’s StoreFront for instant access to top gift card deals.
- Result.
- Delivered a seamless, always-on savings experience with proven impact on member value and retention.
Mobile-first experience
Transforming traditional benefits
Parliament Hill wanted to modernise the way members access and engage with benefits, moving away from static web portals to a dynamic, mobile-first experience. The goal was to create a seamless, digital solution that delivered value from day one and boosted member retention across its partner organisations.
Parliament Hill partnered with Tillo to power the launch of their new Member Benefits App using Tillo’s StoreFront technology - a fully branded, plug-and-play digital gift card marketplace. The app gives members access to a wide range of digital gift cards, discounts, and cashback opportunities from top brands, all within a user-friendly mobile interface.
"We're building more than just an app," added Sahgal. "We're creating a benefits ecosystem - one that's personal, dynamic, and responsive to what today's members actually want."
The Member Benefits App marks the beginning of Parliament Hill’s broader strategy to build a dynamic benefits ecosystem. Tillo’s scalable StoreFront solution supports this growth.
Scalable Solution
A future-proof member benefits platform
With StoreFront integrated, Parliament Hill now delivers a smarter, always-on benefit experience, giving members the freedom to save on everyday spending, from groceries to travel and wellness.
Key results since launch include:
- Improved annual savings
- per member
- Strong increase in member retention
- and monthly touch points
- Improved digital engagement
- and satisfaction among members
The Tillo Difference™
Experience the Tillo Difference for yourself
Our People
A team that understands our customers
Our team of gift card experts is always on hand, working closely with customers like Parliament Hill to deliver tailored, strategic solutions that drive real impact, giving them the tools to innovate, grow, and adapt with ease.
Our Technology
Built to get out of your way
Our award-winning StoreFront technology powers branded gift card marketplaces that are fast to launch, scalable, and rich in functionality.
Our Customer Service
Round-the-clock support
Customer Service Excellence accredited and real support at every stage, and each transaction.
Our Leadership
A catalog that keeps growing
Leadership with deep roots in gift cards and rewards, constantly adding brands and negotiating better rates, so your self use offer gets stronger over time.
Partnering with Tillo has enabled us to enhance our digital offering and deliver instant value to our members. Their technology and brand catalogue were the perfect match for our vision of a more modern, intuitive benefits experience, and we’re excited about where this partnership can go next.
Joel Tobias
CEO
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