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Parliament Hill

Elevating Member Value with Tillo's StoreFront


Read time 5 mins

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About Parliament Hill

Parliament Hill is the UK’s leading provider of member benefits platforms, supporting over 100 professional membership organisations and more than 7 million members. With a strong focus on delivering everyday value, relevance, and measurable impact, Parliament Hill empowers associations to offer meaningful and engaging perks that enhance the member experience and drive retention.

Industry

Member Benefits

Market

UK

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Challenge

Modernise member benefits with a mobile-first solution that boosts engagement and retention.

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Solution

Launch a branded Member Benefits App powered by Tillo’s StoreFront for instant access to top gift card deals.

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Result

Delivered a seamless, always-on savings experience with proven impact on member value and retention.

Read more about how Tillo is working with Parliament Hill

By integrating with Tillo’s robust StoreFront solution, Parliament Hill has been able to deploy a high-impact mobile benefit for its associations quickly. Members can now browse, buy, and benefit from digital gift cards and exclusive deals - anytime, anywhere.

“We’re focused on delivering high-impact, everyday value to members through intuitive digital experiences,” said Gautam Sahgal, Executive Chairman of Parliament Hill. “This app is the first step in an ambitious roadmap to completely modernise how member benefits are accessed and experienced.”

Transforming traditional benefits into a mobile-first experience 

Parliament Hill wanted to modernise the way members access and engage with benefits, moving away from static web portals to a dynamic, mobile-first experience. The goal was to create a seamless, digital solution that delivered value from day one and boosted member retention across its partner organisations.

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One integration to Tillo, unlimited savings potential for Parliament Hill

Parliament Hill partnered with Tillo to power the launch of their new Member Benefits App using Tillo’s StoreFront technology - a fully branded, plug-and-play digital gift card marketplace. The app gives members access to a wide range of digital gift cards, discounts, and cashback opportunities from top brands, all within a user-friendly mobile interface.

"We're building more than just an app," added Sahgal. "We're creating a benefits ecosystem - one that's personal, dynamic, and responsive to what today's members actually want."

A future proofed member benefits platform

The Member Benefits App marks the beginning of Parliament Hill’s broader strategy to build a dynamic benefits ecosystem. Tillo’s scalable StoreFront solution supports this growth.

With StoreFront integrated, Parliament Hill now delivers a smarter, always-on benefit experience, giving members the freedom to save on everyday spending, from groceries to travel and wellness.

Key results since launch include:
  • Improved annual savings per member
  • Strong  increase in member retention and monthly touch points
  • Improved digital engagement and satisfaction among members
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Experience the Tillo Difference for yourself

Our People
Our team of gift card experts is always on hand, working closely with customers like Parliament Hill to deliver tailored, strategic solutions that drive real impact.

Technology
Our award-winning StoreFront technology powers branded gift card marketplaces that are fast to launch, scalable, and rich in functionality, giving customers the tools to innovate, grow, and adapt with ease.

Customer Service
We’re proud to be the only gift card provider accredited for Customer Service Excellence. We care about making people smile - whether that’s our partners or their end users - and we’re committed to being easy to work with at every step.

Industry Leadership
We don’t just power the gift card economy - we help shape it. Through thought leadership, events like TilloConnect, and a forward-thinking approach to rewards, we’re redefining how brands and businesses use gift cards to grow.

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"Partnering with Tillo has enabled us to enhance our digital offering and deliver instant value to our members. Their technology and brand catalogue were the perfect match for our vision of a more modern, intuitive benefits experience, and we’re excited about where this partnership can go next."

 - Joel Tobias, CEO, Parliament Hill



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