RHS
Launching a complete omnichannel gift card programme in four months and delivering exceptional eCommerce growth.
About RHS
Helping people, and plants, grow
The Royal Horticultural Society is the UK’s leading gardening charity, bringing together gardeners, members, volunteers, scientists and communities through its gardens, shows, research and educational work. For more than 200 years, the RHS has helped people and plants grow while sharing the positive impact of gardening.
- Challenge:
- RHS wanted to introduce gift cards but lacked the internal resources and infrastructure required to design, launch and manage a complete program.
- Solution:
- Tillo designed and launched an omnichannel gift card programme spanning physical and digital formats, B2C and B2B distribution, online and in-store experiences.
- Result:
- Within four months, RHS had a fully managed gift card programme whose highest-performing eCommerce week delivered 958% week-on-week growth.
The Solution
From no program to omnichannel in four months
Tillo designed, developed and launched a complete RHS gift card programme in four months. Working closely with the RHS team, Tillo created physical and digital gift cards and enabled customers to purchase and redeem them across B2C and B2B channels, online and in store.
A bespoke, fully branded eCommerce site extended the existing RHS digital experience, while integration with Jigsaw360 provided secure gift card processing. Tillo also introduced RHS to its buyer network, opening the programm to hundreds of potential distribution partners and new opportunities for growth.
A seamless journey, rooted in the RHS brand
Customers can choose between physical and digital gift cards through an eCommerce experience designed to feel like a natural extension of RHS. Cards can be purchased and redeemed online or in store, giving recipients the flexibility to enjoy the brand in the way that suits them.
Tillo manages the technology and ongoing programme operations behind the scenes, allowing RHS to focus on its charitable purpose. Secure processing, broader distribution and joined-up programme management provide a scalable foundation for continued growth.
Very professional, and the communication was excellent. I’m happy with the support we received throughout the project delivery.
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