Drive Self-Use with Gift Cards

A shift in how people buy

Not a gift. A spending decision.

Self use turned gift cards from an occasion purchase into a spending tool. People buy them for their weekly shop, their commute, their subscriptions, because a discounted card is a discount on money they were always going to spend.

That behavior is consistent, it is repeatable, and it is already happening in your customer base.

Everyday categories: Groceries, fuel, coffee, fashion, streaming. Self use is driven by the brands people spend with weekly, not the ones they save for birthdays.
Year-round demand: Gifting peaks and drops. Self use holds. It gives you a reason to engage customers in February or July, not just December.
Instant delivery: Digital codes delivered in seconds, redeemable in store or online, so the saving lands at the exact moment your customer decides to spend.
Global reach: Our brand catalog keeps expanding into new markets, so the self use habit travels with your customers wherever your business grows.

How it works

Turn a spending habit into a reason to stay

Self use works because the value is immediate and repeatable. A customer buys a discounted card, spends it on something they were buying anyway, and keeps more of their money.

One integration, 4,000+ brands.: Self use only works if the brands are the ones people actually shop with. One contract gives you access to Tillo's entire catalog, including the everyday names that drive repeat behavior.
Digital top ups build the habit.: At participating retailers, customers can reload an existing gift card instead of starting over. Fewer steps, one balance to manage, and a self use behavior that turns into routine.
Exclusive promotions.: Our team works brand side to secure promotional rates you won't find elsewhere, giving you moments through the year where the saving is big enough to pull forward spend and bring customers back.

The Tillo Difference™

The difference your customers feel at the checkout

Our People

A team that knows the habit

Dedicated account teams who understand how self use behaves in your market and negotiate on your behalf, so the brands and rates your customers care about stay in your offer.

Our Technology

Built for repeat redemption

Self use means the same customer coming back again and again. A single, reliable integration handles that volume quietly, at speed, every time.

Our Customer Service

Round-the-clock support

Customer Service Excellence accredited and real support at every stage, and each transaction.

Our Leadership

A catalog that keeps growing

Leadership with deep roots in gift cards and rewards, constantly adding brands and negotiating better rates, so your self use offer gets stronger over time.

Flexible integration options

Built around you

Option	Best for	Benefits
Tillo API	Banking and fintech apps, cashback engines, loyalty programs, and employee benefit platforms.	Real-time delivery, discounted cards surfaced natively in your product, and full control of the customer experience.
Tillo StoreFront	Branded discount malls, savings portals, and member benefit hubs.	Fast to launch, easy to manage, no dev resources needed.

Drive self-use with gift cards