Ticketmaster
Expanding B2B gift card distribution across 12 markets and achieving average year-on-year UK growth of 36% with Tillo.
About Ticketmaster
Connecting people with unforgettable live experiences
Ticketmaster is a leading destination for live event tickets, connecting audiences with music, theatre, comedy, sport, festivals and family attractions. With new events added every day, its platform gives customers countless reasons to return and experience something memorable.
- Challenge:
- Ticketmaster wanted to expand its presence in the UK B2B gift card market without managing every buyer connection individually.
- Solution:
- Ticketmaster connected with hundreds of B2B gift card buyers through Tillo’s API and centralised platform.
- Result:
- The programme reached 22 million end users and achieved average year-on-year UK growth of 36% between 2017 and 2019.
The Solution
Hundreds of buyers. One connection.
Through Tillo’s API and buyer network, Ticketmaster connected its gift card programme with hundreds of B2B distribution partners. New buyer relationships could be activated through one technical connection, removing the need to establish and maintain every integration individually.
Tillo’s platform brought buyer relationships, sales activity and reporting together in one place. Ticketmaster could see where gift card sales originated, manage its growing programme more efficiently and replace fragmented email communication and spreadsheets with clearer, more accessible data.
One platform. Complete programme visibility.
Ticketmaster’s team can manage buyer connections and monitor gift card sales through a central platform rather than coordinating each relationship separately. This makes it easier to understand programme performance, identify valuable distribution partners and respond to new growth opportunities.
For recipients, digital issuance provides quick access to a gift that can become a memorable live experience. Tillo’s technology works behind the scenes to support reliable distribution, while Ticketmaster remains the brand customers recognise and engage with.
I’m delighted with the success the Ticketmaster B2B gift card programme has achieved using Tillo. The platform has transformed this area of our business, the technology is first class and the team is always available to help with any questions. I can’t recommend Tillo highly enough.
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