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Blue Light Card

Making everyday savings faster and easier for millions of frontline workers through a fully embedded Shopping Cards experience.

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About Blue Light Card

Making everyday spending go further

Blue Light Card is the UK’s leading rewards service, supporting millions of people across the NHS, emergency services, social care, armed forces and teaching community. It helps those who spend their working lives supporting others access meaningful savings on everyday purchases.

Challenge:
Blue Light Card needed to remove unnecessary steps from the Shopping Cards journey, creating a faster experience that would increase engagement.
Solution:
Blue Light Card embedded the complete Shopping Cards experience directly within its app, powered by Tillo’s API infrastructure.
Result:
Reducing the journey from 15 clicks to just three improved conversion, increased repeat usage and made everyday savings easier to access.
BLC Shopping Cards

A simpler route to everyday savings

Blue Light Card and Tillo shared an ambition to make everyday spending go further for the people who dedicate their lives to helping others. The opportunity was to remove friction from how members accessed Shopping Cards, creating a faster and more intuitive journey that could deliver meaningful savings in the everyday moments that matter.

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The Solution

From 15 clicks to just three

Powered by Tillo’s API infrastructure, Blue Light Card embedded its complete Shopping Cards experience directly within its app. Members can now select a retailer, choose how much they want to spend and complete their purchase without leaving the trusted Blue Light Card environment.

Once purchased, digital gift cards are delivered instantly and stored securely within the member’s account, ready to use whenever needed. The streamlined three-click journey removes unnecessary steps, makes savings easier to access and creates a more natural experience for members.

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BLC app

Everyday savings, ready when they matter

Whether members are buying groceries before a night shift, grabbing a coffee between emergency callouts or saving on family essentials, Shopping Cards provide a simple way to make everyday spending go further.

The entire journey takes place within the Blue Light Card app, with digital gift cards delivered instantly and stored securely for future use. What feels effortless to the member is supported by Tillo’s flexible API infrastructure behind the scenes.

Partnership impact

What Blue Light Card and Tillo achieved together

By combining Blue Light Card’s trusted member experience with Tillo’s flexible API infrastructure, the partnership has created a faster route to everyday savings and driven rapid growth in Shopping Cards engagement.

86% YoY growth

Shopping Cards performance accelerated following the launch of the embedded experience.

88% more orders

Orders increased significantly year on year following the streamlined journey.

86% more transacting members

More Blue Light Card members are actively purchasing Shopping Cards.

12,000+ new users every week

Thousands of new users now engage with Shopping Cards each week.

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