UBT
Transforming gift card distribution with a self-service experience that delivered 254% month-on-month sales growth.
About UBT
Supporting businesses and strengthening communities
UBT is a global enterprise operating across 19 countries, providing business advisory and group-buying services that help its clients remain competitive. Savings generated by members through gift card purchases are directed into community projects supporting education and charitable work.
- Challenge:
- UBT needed to overcome gift card distribution and redemption challenges while creating a simpler experience for its members.
- Solution:
- UBT introduced a self-service gift card experience through the Tillo Platform, alongside scalable gifting through Buy & Send.
- Result:
- The new experience streamlined operations and delivered 254% month-on-month sales growth during UBT’s first year using Tillo.
The Solution
Self-service rewards, without the stock
Through the Tillo Platform, UBT introduced a self-service experience that allows members to log in and order digital gift cards from thousands of global retailers. Immediate digital issuance makes distribution faster and gives members a simple way to access and redeem the brands they want.
UBT no longer needs to purchase and hold gift card stock in advance, streamlining the process from ordering through to delivery. The organisation also uses Tillo’s Buy & Send functionality to distribute gifts to members and other recipients across its wider network at scale.
Putting members in control
UBT members can log in, explore available retailers and order the digital gift cards they need through a straightforward self-service journey. This removes many of the distribution and redemption barriers associated with physical vouchers while providing quicker access to a wider range of brands.
For UBT, the platform reduces the operational burden of sourcing and holding stock. Reliable technology and responsive support provide the flexibility to develop the programme over time, helping UBT deliver greater member value while generating savings for community initiatives.
The pandemic meant we needed to make changes to provide a better route for businesses and their customers. Tillo’s support is always helpful and responsive, with issues and feedback handled efficiently. We’re continually putting the system through its paces, and we love how we can develop the programme together.
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