Babbel Partners with Tillo to Bring Language Learning Gift Cards to the B2B Rewards Market

Babbel Partners with Tillo to Bring Language Learning Gift Cards to the B2B Rewards Market

Babbel, one of the world's leading language learning platforms, has partnered with Tillo to expand its gift card into the B2B rewards and incentives market. Through the partnership, Babbel becomes accessible to Tillo's global network of business buyers, including employee rewards and recognition platforms, loyalty providers, incentive agencies and fintech companies, across six markets.

Why Should Buyers Prioritise Babbel as a Rewards Catalogue Addition?

Babbel's subscription model and broad international appeal make it a distinctive, high-value reward for a diverse workforce or customer base. Rather than a one-time consumer voucher, businesses can now offer language learning as part of employee rewards, recognition programs or incentive schemes, giving recipients a reward that supports personal growth rather than just a one-off purchase.

With over 25 million subscriptions sold and an industry-leading retention rate, Babbel brings instant name recognition that few learning brands can match, making it easy for buyers to offer something employees and customers immediately understand the value of.

How Does Tillo's Platform Bring Babbel to the B2B Rewards Market?

Babbel had long offered vouchers directly to consumers, but had no route into the business rewards and incentives market. Tillo's global network and Buyer Hub give Babbel a single route to reach employee rewards and recognition platforms, loyalty providers, incentive agencies and fintech companies across six markets at once. Key advantages include:

• Instant Buyer Access: Babbel gift cards are immediately available to Tillo's network of business buyers rather than requiring individual integrations.
• Flexible Subscription Options: Buyers can offer 6 month, 12 month, or Lifetime Subscriptions depending on the reward program.
• Six-Market Reach: Live availability across the US, UK, France, Germany, Spain and Italy from day one.
• High Perceived Value: A recognized global brand with 25 million+ subscriptions sold adds credibility to any rewards catalogue.

How Do I Add Babbel to My Gift Card Catalogue?

Adding Babbel is straightforward for Tillo's business buyers. Log into Tillo's Buyer Hub, browse the catalogue, and add Babbel gift cards alongside existing reward options. Babbel gift cards, covering 6 month, 12 month, or Lifetime Subscriptions, can then be issued through whatever employee rewards, recognition, loyalty, or incentive program you already run. There is no separate negotiation or integration required, since access runs through the existing Tillo connection.

To find out more or to add Babbel to your gift card catalogue, visit tillo.com.

Executive Perspectives on Bringing Babbel to B2B Rewards

"Babbel has always been about making language learning accessible, and gifting has been a natural part of that story. We know the best rewards are the ones that help people grow, and through Tillo's network, Babbel can now reach people in a new way — as a reward that's both practical and truly meaningful. We're excited to make Babbel effortless to share, reaching new learners at scale."

— Julie Hansen, Chief Revenue Officer and US CEO at Babbel

"Babbel is one of those brands that needs no introduction, and that recognition is exactly what makes it such a strong addition to the Tillo network. In employee rewards and recognition particularly, businesses want to offer something that feels meaningful and memorable. The ability to gift someone the chance to learn a new language is hard to beat. We're delighted to be the platform that brings Babbel into the B2B market across six countries and connects them with the buyers who can put their gift card to work at scale."

— Katie Cannon, Chief Brand Partnerships Officer at Tillo

The partnership gives business buyers a new way to reward employees and customers with a globally recognized, growth-oriented brand, backed by Tillo's infrastructure across 40 markets and 25 currencies.

Whether you manage an employee recognition program, a loyalty scheme, or an incentive platform, adding Babbel to your catalogue gives your audience a reward that's both practical and meaningful.