GiftWellSoon and Tillo Partner to Deliver Practical, Needs-Based Gift Card Support for Care Registries
GiftWellSoon, a care-focused gift registry platform for individuals navigating illness, loss, and major life challenges, has partnered with Tillo to integrate needs-based digital gift cards. Powered by Tillo ChoicePlus, this collaboration enables friends, families, and communities to deliver targeted assistance—covering essential expenses such as groceries, meal delivery, and transportation—directly into personalized care registries.
| Key Detail | Information |
|---|---|
| Partners | GiftWellSoon & Tillo |
| Core Technology | Tillo ChoicePlus (Curated Multi-Brand Selection) |
| Primary Focus | Caregiving, Illness, Recovery, and Bereavement Support |
| Key Categories | Groceries, Meal Delivery, Transportation, Everyday Essentials |
| Platform Traction | 40% MoM Registry Growth | $2,000 Avg. Contributed in First 30 Days |
How does the GiftWellSoon and Tillo partnership work?
GiftWellSoon allows individuals facing healthcare crises or major life events to build a free, shareable registry of their practical needs. Through the integration of Tillo ChoicePlus, registries now offer a curated selection of more than 30 digital gift cards mapped directly to practical daily costs:
- Needs-Based Categorization: Gift options are grouped by functional necessity—such as groceries, patient transportation, and hot meals.
- Reduced Decision Fatigue: Eliminates guesswork for supporters while saving care recipients from having to coordinate complex logistics.
- Distributed Community Giving: Allows extended networks across different cities and countries to contribute immediate, practical support.
- Direct Delivery: Digital fulfillment ensures recipients receive funds rapidly without waiting for physical mail.
Why are needs-based gift cards vital during healthcare and family crises?
While the healthcare system manages medical treatment, families are routinely left to shoulder non-medical expenses like travel to appointments, dietary needs, and childcare. Traditional gifts like flowers or decorative items do not alleviate daily living costs. By embedding flexible digital gift cards into registries, GiftWellSoon ensures that 100% of community generosity answers directly expressed, functional needs.
What impact has ChoicePlus delivered for GiftWellSoon registries?
Since integrating Tillo ChoicePlus, GiftWellSoon has recorded significant platform momentum, including 40% month-over-month registry growth. Furthermore, supporters contribute an average of $2,000 within the first 30 days of a registry going live, proving that communities rally faster and give more generously when given clear, practical ways to help.
Executive Perspectives on Practical Care Support
“As a breast cancer survivor and a caretaker... I know how challenging it can be to both ask for help and coordinate it on someone's behalf. Our goal at GiftWellSoon is to make that experience as simple as possible, and our partnership with Tillo has enabled us to do that.”
— Amy Steinhour, Founder and CEO of GiftWellSoon
“During life’s most difficult moments, loved ones want to help but often don’t know what’s needed most. Our network gives GiftWellSoon's users flexible options that map back to the everyday costs people are actually facing.”
— Alex Preece, CEO and Co-Founder of Tillo
About the Partners
Tillo: The global gift card platform connecting businesses to 5,000+ brands across 41 markets and 25 currencies via a plug-and-go gift card API, having processed over $8 billion in volume.
GiftWellSoon: A care-support registry platform founded in Kansas City that helps individuals and families navigating recovery, caregiving, and loss receive tangible, everyday assistance from their communities.
