Tillo wins two GCVA Awards 2026: Best B2C Product or Service and Industry Service Provider
Tillo, the global gift card platform, has won two awards at the Gift Card and Voucher Association (GCVA) Awards 2026: Best B2C Product or Service 2026, for its supermarket gift card cashback program with Quidco, and Industry Service Provider 2026. The wins come as the UK gift card and voucher market has its strongest half-year on record, according to the GCVA's H1 2026 Sales Analysis & Outlook (UK) report.
Why did Tillo win Best B2C Product or Service 2026?
Tillo won Best B2C Product or Service 2026 for its supermarket gift card cashback program with Quidco, built on a ten-year partnership and designed to reinvent traditional affiliate cashback. 96.8% of supermarket digital gift card purchases through Quidco were new spending, not spend moved over from existing cashback claims. Program highlights include:
- Proven incrementality: 96.8% of supermarket gift card purchases were new spending.
- User reactivation: 6,600 lapsed Quidco users reactivated.
- Transaction growth: An 80% increase in transactions.
- Planned launch: Rolled out across CRM and in-app journeys.
- Consumer value: A practical everyday-budgeting benefit for shoppers.
The GCVA judges highlighted the incrementality data, which answered the biggest doubt about gift card cashback: whether it creates new value or just shifts existing behavior. They called the entry "a clear and worthy winner."
Why did Tillo win Industry Service Provider 2026?
Tillo won Industry Service Provider 2026 on the strength of the evidence in its entry: clear KPIs, tangible results from the past year, and a strong focus on what's been delivered, including real digital acceleration and growth across international markets.
The GCVA judges also noted:
- Clear ambition: A well-defined strategy and focus on measurable outcomes.
- Industry engagement: Active work with gift card industry stakeholders.
- Breadth of capability: Both digital and physical gift card solutions.
How is the UK gift card market performing in 2026?
According to the GCVA H1 2026 Sales Analysis & Outlook (UK) report, the UK gift card and voucher market is worth an estimated £10.7bn a year. GCVA member sales grew 19% year on year in H1 2026, well ahead of UK retail growth of 1–4%. B2B and digital gift cards drove most of the growth, and grocery and supermarket gift cards were among the strongest categories.
What did Tillo's CEO say about the GCVA Awards?
"I'll admit this one feels special. Winning two GCVA Awards is a reflection of the passion our team brings every single day, and I couldn't be prouder of them. The timing feels fitting, too. The UK gift card market has just had its strongest half-year yet, growing nearly four times faster than retail overall. It's a great time to be in this industry, and there's so much more we want to do."
— Alex Preece, CEO and Co-Founder of Tillo
What's next for Tillo?
Tillo's own platform data points the same way as the wider market: towards digital, higher-value and incremental spend. Ahead of peak season, we will publish predictive data covering expected gift card trends for Black Friday, Cyber Monday and Christmas 2026. Watch this space!
