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CashbackCustomer Stories

TopCashback

TopCashback enhances its TopGiftCards platform with Tillo's StoreFront solution, offering instant cashback rewards, a seamless user experience, and access to a host of leading retailers.

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UK’s leading cashback platform

About TopCashback

TopCashback is the UK’s leading cashback platform, with over 15 million members enjoying savings on purchases from more than 6,000 retailers.


Established over 18 years ago, TopCashback has built a reputation for offering consumers innovative ways to save, from competitive cashback rates to referral schemes and dedicated savings tools.

Challenge.
TopCashback needed to modernize its TopGiftCards offering to provide an intuitive user experience and deliver instant cashback on gift cards across a wider range of retailers.
Solution.
Tillo’s StoreFront solution enabled TopCashback to launch an enhanced platform featuring a mixed product basket, instant cashback rewards, and leading retailer options, all while maintaining brand identity.
Result.
The partnership with Tillo transformed the TopGiftCards platform, increasing user engagement, driving higher order values, and providing instant, tangible rewards that enhance customer satisfaction.

How TopCashback is working with Tillo

TopCashback sought to modernize its TopGiftCards offering to provide a seamless, engaging user experience for its members. The platform needed to deliver instant cashback on gift cards while offering an expanded range of retailers, all within a more intuitive interface. With the cost of living on the rise, the company also wanted to make savings more tangible and accessible for its members.

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Innovative Technology

Improving existing systems with Tillo

As a fully white-labelled solution, StoreFront allowed TopCashback to maintain its strong brand identity while delivering advanced functionality to its members.


By partnering with Tillo, TopCashback leveraged Tillo’s award-winning StoreFront solution to launch its enhanced TopGiftCards platform. Tillo’s cutting-edge technology enabled TopCashback to:

Integrate a mixed product basket
for seamless purchases across multiple brands.
Offer instant cashback rewards
directly into members' accounts.
Expand its gift card portfolio
to include over 100 leading retailers.
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Improved User Journey

A streamlined and rewarding experience

TopCashbacks partnership with Tillo has transformed the TopGiftCards platform, providing members with a streamlined and rewarding experience.

Enhanced user experience.
The introduction of mixed product baskets simplifies the checkout process, making it easier for members to purchase and redeem gift cards.
Instant rewards.
Cashback on gift cards is now instantly payable, increasing customer satisfaction and driving higher engagement.
Diverse savings opportunities.
Members can use gift cards for a variety of purposes, from budgeting for groceries to saving on entertainment and travel.
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Cheddar | Offering instant cashback on gift cards

Partnering with Tillo enabled Cheddar to integrate a substantial range of gift card offers into their platform, complementing their award-winning account-linked offers with even more significant discounts.

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