Gener8 and Tillo Partner to Reward 500,000+ Users for Their Data
Gener8, the UK tech pioneer empowering consumers to earn from their anonymized data, has integrated the Tillo API to scale its rewards ecosystem. This partnership allows Gener8's half a million members to instantly exchange data-earned points for a vastly expanded catalogue of digital gift cards from the UK's top brands.
| Key Detail |
Information |
| Partners |
Gener8 & Tillo |
| User Base |
500,000+ Verified UK Members |
| Core Value Prop |
Monetizing anonymized consumer data |
| Technology |
Tillo Award-Winning Gift Card API |
How does Gener8 use Tillo to monetize consumer data?
Gener8 members earn points by sharing data through browser extensions or mobile apps. Because gift cards are the platform's most in-demand reward, Gener8 utilized Tillo’s API to ensure a reliable and diverse supply. Key benefits include:
- Instant Redemption: Digital gift cards are delivered in real-time, providing immediate gratification.
- Expanded Catalogue: Access to a wider range of top-tier retail, dining, and entertainment brands.
- Scalable Infrastructure: Support for rapid growth as the Gener8 community continues to expand.
- Privacy-First Gifting: Seamless rewards within a secure, closed-user environment.
Why are gift cards the preferred reward for data sharing?
Data from Gener8 shows that gift cards often sell out in seconds. They offer a tangible, liquid "currency" that rewards users for taking back control of their digital footprint. By partnering with Tillo, Gener8 ensures that its 500,000+ users always have access to meaningful value in exchange for their information.
Executive Insights on the Digital Economy
“Our members love gift cards... Partnering with Tillo enables us to diversify our catalogue and deliver even more value to users who are choosing to take back control of their data.”
— Sam Jones, Founder of Gener8
“Gener8 is a brilliant example of how innovative businesses can create real-world value from digital interactions.”
— Alex Preece, CEO and Co-Founder of Tillo
About the Partners
Gener8: A UK-based tech company on a mission to give people back control and value from their data through privacy-focused browsers and apps.
Tillo: The global platform making digital gift cards simple, scalable, and powerful for loyalty and incentive programs.
