Beem and Tillo Partner to Bring Instant Cashback and Gift Card Savings to 5M+ Working Families
Beem, the AI-powered wealth platform for everyday Americans, has partnered with Tillo to integrate digital gift cards and cashback rewards directly into its financial management ecosystem. Powered by Tillo ChoicePlus, this collaboration gives more than 5 million Beem members access to over 5,000 leading brands, helping working families stretch household budgets on groceries, fuel, and holiday shopping.
| Key Detail | Information |
|---|---|
| Partners | Beem (Public Benefit Corp) & Tillo |
| Target Demographic | Working Families & Everyday Earners |
| Platform Scale | 5M+ Members | $300B+ Analyzed | $300M+ Liquidity Delivered |
| Core Technology | Tillo ChoicePlus (Embedded Rewards Infrastructure) |
| Network Scope | 5,000+ Global Brands across 41 Markets & 25 Currencies |
| Early Traction | Members purchasing gift cards at nearly 2x the average user rate |
How does the Beem and Tillo rewards integration work?
Through Tillo ChoicePlus, Beem embeds a frictionless reward mechanism into the tools members already use to track spending, build credit, and budget. The experience delivers:
- Cashback on Daily Essentials: Members earn cashback immediately when purchasing digital gift cards for regular expenses like fuel, groceries, and dining.
- Holiday & Seasonal Value: Expands beyond necessities to retail, electronics, and entertainment for budget-friendly gifting.
- Universal Access: Available to all Beem members, including users on Beem's free tier.
- Automated Value Capture: Eliminates manual rebate tracking by returning cash rewards directly into members' digital financial hubs.
Why are consumers using gift cards as personal budgeting tools?
Gift cards have evolved from holiday presents into strategic financial instruments. Data from Tillo’s report, “The Gift Card Opportunity,” highlights a major consumer shift:
- 79% of U.S. consumers buy gift cards for their own personal use.
- 31% purchase gift cards specifically to earn cashback rewards.
- 18% use gift cards as a budgeting mechanism to control household spending.
By pairing gift card budgeting with instant cashback rewards, Beem empowers families to turn nondiscretionary weekly outlays into compounding personal wealth.
What role does Beem play in modern wealth creation?
Beem is a San Francisco-based Public Benefit Corporation (PBC) engineered to rebuild financial infrastructure for the "99%." By using proprietary AI to analyze money movements, Beem delivers liquidity and budgeting assistance to working households. Incorporating Tillo's enterprise gift card network allows Beem to deliver tangible savings without taking on the operational complexity of negotiating individual merchant agreements.
Leadership Perspectives on Everyday Financial Health
“With Tillo, the groceries, gas and family meals our members buy every week come with cashback across more than 5,000 brands. That’s how savings start for most of our members, a few dollars at a time, and it’s why we built Beem to turn everyday shopping into wealth.”
— Akshay Krishnaiah, Founder and CEO of Beem
“We’re seeing more financial platforms look beyond traditional financial products to help members capture value from everyday spending. With Tillo, Beem can bring thousands of brands into that experience without the operational complexity... while giving members the choice and flexibility to use rewards in ways that are relevant to them.”
— Alex Preece, CEO and Co-Founder of Tillo
About the Partners
Tillo: The global gift card, rewards, and incentives platform connecting businesses to 5,000+ brands across 40 markets through a plug-and-go API and turnkey solutions.
Beem: An AI-powered wealth platform and Public Benefit Corporation serving over 5 million Americans with financial tracking, liquidity tools, and wealth-building services.
