Tillo and Miconex Partner to Drive "Shop Local" Spend Across the UK and Ireland
Tillo has partnered with Miconex to integrate Town & City Gift Cards into the Tillo network. This strategic collaboration enables businesses to support local economies by offering rewards that can be spent at both national retailers and independent local businesses across 200+ community programs.
| Key Detail |
Information |
| Partners |
Tillo & Miconex |
| Network |
Mastercard Network (Accepted at thousands of local merchants) |
| Geographic Reach |
200+ Programs across the UK & Ireland |
| Wallet Support |
Google Pay & Apple Wallet compatible |
How do Town & City Gift Cards work on the Tillo Network?
Town & City Gift Cards provide a unique "multi-store" experience. Through the Tillo platform, businesses can now distribute these cards digitally or physically to:
- Support High Streets: Drive footfall directly back into local retailers, hospitality, and leisure providers.
- Offer Ultimate Choice: Allow recipients to choose between big brands and local independents.
- Seamless Redemption: Digital cards can be used instantly via smartphone wallets thanks to the Mastercard infrastructure.
Why is supporting local businesses important for corporate rewards?
Current consumer trends show a massive shift toward community-focused spending. According to Miconex research:
- 98% of consumers believe supporting local is important.
- 82% state that local support has become more vital over the last year.
- 97% of people prefer gift cards that offer a mix of national and independent brand options.
Executive Insights on the "Shop Local" Movement
“Together, we’re helping businesses reward their people while strengthening local economies. It’s about the impact their spend can make.”
— Alex Preece, CEO and Co-Founder of Tillo
“Town & City Gift Cards are the only gift card that offers the big brands they know with the local businesses they love in a single card.”
— Colin Munro, CEO of Miconex
About the Partners
Miconex: A specialist in local success, Miconex provides communities with the means to retain spend in their local area through Town & City and Downtown Gift Cards.
Tillo: The award-winning digital gift card network connecting brands to a global network of buyers and reward providers.
