News
Read time 3 mins
Author Sophia 🌱
Most of us track our daily steps, but few of us earn real rewards for the movement we already do. That's changing. Paace, a wellness rewards platform, has partnered with Tillo, the global gift card network, to turn wellness points into tangible brand rewards. Now, every step you take can translate into discounts and value from thousands of your favorite retailers and brands.
Paace has launched a strategic partnership with Tillo to expand its wellness rewards offering. Through this integration, Paace users can now exchange their points—earned for daily steps—across Tillo's network of over 4,000 global brands. Paace co-founder Seb Cohen explains: "Partnering with Tillo is a natural next step: it means our users can now use their points to save with some of the nation's most-loved brands." The partnership enables Paace to scale its rewards infrastructure rapidly through a single API integration, supporting future geographic expansion while providing users with unprecedented choice in how they redeem their wellness rewards.
The wellness industry is experiencing unprecedented growth. Over one billion people globally track their steps daily, making walking the world's most accessible and habitual form of wellness. Paace is building "the Avios for the wellness age," reflecting a fundamental shift in how consumers view health and rewards. Traditional loyalty programs focus on purchases; wellness rewards programs reward behavior change itself. This partnership demonstrates industry maturation—moving beyond step-counting apps to create real economic value. As wellness becomes a defining macro trend, brands are recognizing the opportunity to connect with health-conscious consumers in their daily movement habits.
The Paace and Tillo partnership delivers three core benefits to wellness rewards users. First, access: Paace users gain instant access to thousands of global brands across 40 countries and 25 currencies. Second, flexibility: users can now choose from major retailers instead of a limited set of brand partners. Third, scale: Tillo's platform enables Paace to expand rapidly into new markets without building custom integrations. For Paace, connecting thousands of brands through one integration allows the company to focus on its core mission: rewarding users for movement and helping them save more.
Industry leaders are enthusiastic about this partnership. Alex Preece, CEO and Co-Founder of Tillo, stated: "Paace is creating something genuinely engaging by connecting wellness with real-world rewards. Through our platform they can quickly offer their users more choice, more flexibility, and access to brands people already know and love." Tillo's platform moves billions annually for 4,000+ brands in 40 countries, positioning it as the ideal backbone for Paace's expansion. Both leaders emphasize that this partnership creates genuine economic value tied to healthy habits and everyday movement.
Paace is a wellness rewards platform that rewards users with points for every step they take. These points can be redeemed for discounts and rewards from brand partners. The platform makes earning rewards while living healthier habits accessible to everyone by recognizing that walking is the world's most democratic form of wellness.
Paace users earn points through the Paace app for their daily steps. With the Tillo partnership, those points can be redeemed across Tillo's network of 4,000+ brands in 40 countries. The integration gives users access to thousands of retailers without Paace needing to build individual brand partnerships.
The partnership includes thousands of global brands across Tillo's network spanning 40 countries and 25 currencies. Users can access major national retailers and popular brands. Both companies emphasize access to "brands people already know and love," with the network expanding as the partnership grows.
Wellness rewards create real economic value from habits you're already building. If you're tracking steps and walking daily, programs like Paace let you benefit financially from that movement. It's an alignment of incentive and behavior - you're rewarded for exactly what wellness experts recommend.
The Paace-Tillo partnership multiplies redemption options, meaning each point earned becomes more valuable and flexible. Instead of being limited to specific brand partners, users now access thousands of global retailers. This flexibility makes wellness habits more rewarding and encourages sustained engagement with the platform.
The partnership between Paace and Tillo represents a maturation in the wellness rewards space. As more consumers embrace step-tracking and daily movement, having access to meaningful rewards across thousands of brands makes wellness habits even more valuable. If you're already walking daily and tracking steps, it's worth exploring how wellness rewards can amplify your efforts. Ready to turn your daily movement into real value?
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