Cheddar Customer Story

Instant Cashback on Gift Cards

About Cheddar

Cheddar utilises the power of gift card discounts and cutting-edge open banking technology to offer seamless account-linked offers that enhance the everyday shopping experience by providing instant cashback directly linked to consumer spending habits.

Aimed at easing the cost of living through smart savings, Cheddar’s platform empowers users to enjoy more from their purchases.

Challenge.: Cheddar sought to enrich its existing account-linked offers by offering instant cashback on gift cards. This feature would add an additional layer of value to its app and help users save money at the brands they love to shop at.
Solution.: Partnering with Tillo enabled Cheddar to integrate a substantial range of gift card offers into their platform, complementing their award-winning account-linked offers with even more significant discounts.
Result: Cheddar can now offer its users a diverse array of cashback opportunities, with cashback on gift cards through Tillo delivered and available instantly from within the Cheddar app. No more waiting for cashback rewards.

Built on open banking technology

Making cashback on gift cards effortless

Cheddar’s use of open banking technology to analyse user purchasing behaviour has been crucial in delivering hyper-targeted, relevant account-linked offers, but account-linked discounts can be time-sensitive.

To help drive more sustained value back to their end users, Cheddar chose to complement its account-linked offering with the always-on power of digital gift cards.

This integration has not only provided Cheddar’s users with a broader variety of savings options but has also achieved the following:

Enhanced re-engagement: of lapsed customers with targeted cashback offers
Increase in average order value: (AOV) as users take advantage of higher cashback rates available through gift cards
Higher purchase frequency,: with users returning more often to take advantage of a wider range of offers

Tillo’s extensive brand network and seamless integration allow us to offer a broader range of tailored, impactful cashback rewards that resonate deeply with our users' needs and preferences. Their commitment to innovation and quality made them the ideal choice for Cheddar as we strive to create the UK's largest bank-powered rewards app.