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Hotel Chocolat

Hotel Chocolat launched its digital gift cards into the B2B rewards space for the first time, through an exclusive partnership with Tillo.

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Hotel Chocolat Hero

About Hotel Chocolat

Premium British chocolatier and omni-channel retailer

Hotel Chocolat is a premium British chocolatier and omni-channel retailer, operating across the UK and US through its own stores and online channels. The brand is built on its “More Cocoa, Less Sugar” mantra and a commitment to sustainable cacao farming, guided by its values of authenticity, originality, and ethics.

Challenge:
Hotel Chocolat wanted to take its digital gift cards beyond its own retail channels and into the B2B rewards market without building a new distribution network.
Solution:
Hotel Chocolat partnered exclusively with Tillo to connect its gift cards with Tillo’s global network of corporate buyers and reward platforms.
Solution:
Hotel Chocolat launched into B2B rewards and incentives for the first time, creating a new global distribution channel for its digital gift cards.
Hotel Chocolat Store

Expanding into the B2B rewards market

Hotel Chocolat wanted to put its digital gift cards to work beyond its own retail channels for the first time, entering the B2B rewards and incentives space. The opportunity was to place a premium, ethically sourced brand within reach of corporate buyers, without building B2B distribution and reward infrastructure from scratch.

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The Solution

Placing Hotel Chocolat on Tillo's global B2B network

Through an exclusive partnership with Tillo, Hotel Chocolat's digital gift cards are now placed on Tillo's global B2B network, giving corporate buyers a new way to put a premium, ethically sourced brand to work as gifts, rewards, and incentives.

The partnership runs on Tillo's gift card management platform, which handles distribution, processing, and fulfilment across a wide network of B2B buyers and employee reward platforms, without Hotel Chocolat needing to build that infrastructure itself.

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Hotel Chocolat

Bringing a new luxury tier to reward catalogues

Working with Tillo has given its network of buyers and employee reward platforms access to an iconic, high-end British brand that hadn't previously been available in the B2B gift card market. For Tillo's partners, that means a new luxury tier in their reward catalogues, arriving just in time for the busiest gifting period of the year.

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Partnership Impact

What Hotel Chocolat and Tillo achieved together

Together, Hotel Chocolat and Tillo launched the brand’s digital gift cards into B2B rewards and incentives for the first time, opening a new distribution channel through Tillo’s global buyer network and bringing an iconic premium brand to reward catalogs.
First B2B rewards launch

Hotel Chocolat entered the rewards and incentives market for the first time.

Global buyer reach

Tillo connected the brand with corporate buyers and reward platforms worldwide.

One scalable integration

Buyers can activate Hotel Chocolat through their existing Tillo relationship.

A new luxury reward category

Reward catalogues gained a premium British brand previously unavailable in B2B.

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