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GOVX

Powering everyday savings for 12 million verified members with StoreFront

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About GOVX

Helping those who serve save more

GOVX is a leading savings platform and online marketplace dedicated to those who serve, including military personnel, veterans, first responders, law enforcement officers, emergency medical professionals and government employees. GOVX connects more than 12 million verified members with exclusive offers from trusted brands, helping service communities make their money go further.

Challenge:
GOVX wanted to extend member savings beyond its traditional marketplace offering, without the hassle of managing a new gift card infrastructure internally.
Solution:
GOVX launched its first digital gift card offering with Tillo’s StoreFront solution, giving instant access to discounted gift cards from leading global brands.
Result:
More than 12 million members can now purchase digital gift cards instantly and securely, unlocking exclusive savings across everyday spending.
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Helping 12 million members save on everyday spending

GOVX wanted to expand its member benefits beyond traditional product discounts, giving members a faster and more flexible way to save on the purchases they already make. The opportunity was to create a simple self-use experience that could deliver instant value across everyday categories - without the operational complexity of building a digital gift card proposition internally.

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The Solution

Launching a new self-use experience with Tillo StoreFront

For GOVX, introducing digital gift cards meant expanding beyond traditional product discounts into an experience built around instant, frictionless, everyday value. Members can choose a discounted gift card and receive it immediately, ready to use from their mobile device.

Tillo StoreFront provided a turnkey route to market, managing brand access, transactions, and real-time fulfillment without the operational lift of building from scratch. The result is an intuitive self-use journey that delivers immediate savings within the trusted GOVX experience.

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Creating more value for those who serve

By bringing digital gift cards into the GOVX marketplace, the partnership gives members more choice in how they access their benefits and makes exclusive savings available across more everyday spending moments. At the same time, GOVX gains a secure and scalable foundation from which it can broaden its digital offering, strengthen member engagement and continue adding value for its growing community.

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Partnership Impact

What GOVX and Tillo achieved together

Together, GOVX and Tillo created a scalable digital gift card proposition that delivers greater everyday value for members while unlocking a new revenue opportunity.

12 million member reached

Launched GOVX’s first digital gift card offering for 12 million verified members.

Instant everyday savings

Made discounted gift cards instantly and securely available for members’ own everyday spending

More ways to save

Expanded member savings across retail, dining, travel and entertainment with leading global brands

Scalable revenue growth

Created a scalable new revenue stream without the need to build and manage gift card infrastructure internally

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