RHS | Launching a complete omnichannel gift card programme
From no existing programme to a fully managed physical and digital gift card offering in four months.
Treatwell
Taking Treatwell beyond consumer bookings and into the B2B rewards market through Tillo’s network and gift card infrastructure.
About Treatwell
Europe's leading beauty and wellness marketplace
Treatwell connects people across Europe with a wide network of salon and beauty professionals. Close to 100,000 partners run on the platform, which handles upwards of five million bookings every month, making it simple for customers to book in for hair, beauty, and wellness treatments whenever they want some time to themselves.
- Challenge:
- Treatwell wanted to take its gift card beyond direct consumer bookings and into the B2B rewards market without building a new distribution network or processing infrastructure.
- Solution:
- Treatwell partnered with Tillo to reach its established network of B2B buyers while using Tillo’s technology to power gift card distribution, redemption and management.
- Result:
- Treatwell launched its first B2B gift card proposition, creating a scalable new distribution channel across loyalty, incentives, fintech and employee rewards.
The Solution
Powering Treatwell gift cards with Tillo's processing infrastructure
Tillo's platform sits behind the distribution, redemption, and management of Treatwell gift cards, giving Treatwell secure, scalable processing and a smooth experience for the businesses and recipients using them across a range of reward and engagement programmes.
The partnership plugs Treatwell's gift card into Tillo's existing network and processing rails, so businesses across loyalty, incentive, fintech, and employee reward platforms can offer it without Treatwell needing to build new B2B infrastructure of its own.
Making wellbeing a reward businesses can gift
Through the Tillo Network, Treatwell's beauty and wellness experiences now stretch into the B2B market, giving businesses a way to offer rewards that encourage people to take a moment for themselves - whether that's a haircut, a treatment, or some time to relax. For Buyers already on the Tillo Network, it adds a well-recognised lifestyle brand that fits naturally with campaigns built around wellbeing, recognition, and personal reward.
Testimonial 1 of 2
Treatwell was built to help bring the hair and beauty industry online and make it easier for people to book the self-care moments they deserve. Partnering with Tillo allows us to extend that experience beyond individual bookings and into the world of rewards and incentives. Businesses can now offer meaningful wellness experiences through Treatwell, helping people take time to relax, recharge, and feel their best.
Alessandro Frau
CEO
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