Nearly 40% of Britons are already living cash-free, according to Pay360’s latest Pulse Report. Digital wallets like Apple Pay and Google Pay are no longer fringe - they’re part of everyday commerce. And with cash payments expected to fall significantly by 2033, the shift toward a fully cashless society isn’t a distant forecast. It’s already in motion.
The question for brands, fintechs, and loyalty providers is simple: are your rewards ready for a world without cash?
The wallet has gone digital
Pay360’s latest Pulse Report highlights how contactless cards and mobile wallets are dominating UK transactions. Consumers are tapping their phones for morning coffee, using their watches to buy train tickets, and storing loyalty cards alongside payment cards in the same app.
This isn’t just a shift in payment method - it’s a complete redefinition of the wallet. And it’s changing how people expect to receive, store, and use rewards.
Why rewards need to go cashless too
In a cashless economy, physical vouchers and paper-based rewards create friction. They take time to send, can be easily lost, and often can’t be used where customers want to shop.
Digital gift cards, on the other hand, are instant, secure, and ready to spend at the tap of a phone. They slot neatly into the same digital wallets consumers are already using for payments, making the redemption experience seamless.
For businesses, this means faster reward delivery, lower costs, and a stronger link between the reward and the moment of customer engagement.
The strategic advantage
Making rewards wallet-ready isn’t just about convenience - it’s about staying competitive. In a marketplace where customer experience drives loyalty, offering digital-first rewards ensures your brand is aligned with how people live, shop, and pay.
It also creates new opportunities for engagement. Imagine delivering a digital gift card instantly after a customer completes a purchase, adds a new service, or hits a loyalty milestone. That reward could be stored alongside their payment cards, ready for their very next transaction.
How Tillo leads the way
Tillo’s award-winning API and StoreFront solutions give businesses instant access to over 3,000 global brands in multiple currencies - delivered digitally in seconds.
Here’s what that means for a cashless future:
- Seamless delivery – rewards integrate into mobile wallets like Apple Pay and Google Pay.
- Global reach – serve customers wherever they are, without the delays of physical fulfilment.
- Frictionless experience – rewards feel as instant and modern as today’s payment methods.
Our partners are already using Tillo to future-proof their rewards, whether they’re running a loyalty program, cashback platform, or embedded finance product.
Ready for the cashless era?
The move to a cashless society is accelerating. And just like payments, rewards need to be instant, digital, and ready for wherever customers choose to shop.
With Tillo, you can deliver rewards that fit perfectly into the digital wallets your customers already use every day - making it easier than ever to inspire lasting loyalty.
Be ready for a cashless future and make your rewards wallet-ready today. Get in touch today.
