With the festive season fast approaching, organizations are rethinking how they recognize and reward their teams. Traditional gifts like hampers or single-store vouchers still have their place, but today’s workforce increasingly expects rewards that feel modern, meaningful, and flexible.
That’s why digital gift cards continue to rise in popularity. Recent research shows that 80% of employees prefer to receive a gift card over other non-cash rewards.
Why employees prefer multi-brand gift cards
Not all gift cards deliver the same experience. Single-brand cards can be useful, but they’re limited - especially at Christmas, when everyone’s needs look a little different.
Multi-brand gift cards give employees the freedom to choose something that genuinely fits their lifestyle, whether that’s festive food, last-minute gifts, winter essentials, or a treat for themselves. And the shift is clear: the UK corporate incentives market saw 44.6% growth driven largely by multi-brand digital gift cards.
That appetite for choice mirrors what employees value most - flexibility and personalization.
How choice boosts employee satisfaction
When employees are trusted to choose a reward that suits them, it creates far more impact than a one-size-fits-all present. It reinforces appreciation, supports a diverse workforce, and provides meaningful help during the festive season.
Digital gift cards also make it easy to recognize hybrid and remote teams without the logistical challenges of shipping physical gifts.
Delivering effortless, meaningful gifting with ChoicePlus
This is where ChoicePlus comes in.
ChoicePlus is Tillo’s multi-brand, customizable digital gift card that gives employees the freedom to choose from a wide selection of retailers and experiences - all from one simple reward.
You pick the value. They choose what matters most to them. No admin headaches, no distribution challenges - just a modern, thoughtful gifting experience.
Make your Christmas gifting go further
If you want to deliver a Christmas reward your employees will actually love this year, ChoicePlus is the easiest way to offer ultimate choice without added complexity.
Ready to elevate your employee gifting? Talk to our team - we’d love to help.
