Read time 2 mins
Author David (CTO) ⚙️
AI is changing the way modern businesses build, operate, and grow.
At Tillo, we’re not watching that shift from the sidelines. Over the last 12 months, we’ve taken deliberate steps to embed AI into the foundations of our business, not as a bolt-on tool, but as a core capability that will shape how we deliver for customers.
We’ve selected tools, made meaningful investments, expanded AI Community Days, and begun integrating AI into how we build and run our platform. We even brought company-wide prompt battles to TilloTech 🤘 (because learning should be practical and a bit fun).
And now we’re making our intent clear. Tillo is committing to becoming an AI-native company. Not AI-assisted. Not AI-adjacent. AI-native in how we build, how we operate, and how we create value for customers.
We’re living through a technological shift on the scale of the internet and cloud.
The organisations that win over the next decade won’t be the ones that “try a bit of AI.” They’ll be the ones that embed it deeply into their products and operating models and use it to move faster, make better decisions, and deliver higher-quality outcomes.
That matters in every industry. But it matters even more in ours. Rewards, gift cards, and incentives come with real complexity:
In this environment, small efficiency gains don’t stay small for long. They compound.
For customers, being AI-native isn’t about chasing buzzwords or claiming we “use AI.”
It’s about delivering measurable improvements across the things that matter most in rewards and incentives:
When teams use AI well, they can remove manual effort and shorten delivery cycles. That means improvements, fixes, and enhancements can move from idea to production faster, while still meeting the quality and reliability customers expect.
At Tillo, we work with real customers, real constraints, and real accountability. AI helps us operate more efficiently across engineering, product, finance, customer support, and commercial functions - which strengthens our ability to scale with confidence.
AI allows teams to synthesise large volumes of information faster and turn it into decisions with more clarity. For customers, that translates to smarter prioritisation, faster root-cause analysis, and stronger internal responsiveness.
In our space, customer experience isn’t just about the end user. It’s about being easy to work with, quick to respond, and reliable over the long term. AI helps us improve speed and consistency across how we support customers and operate the platform.
There’s a lot of noise in the market right now. Almost everyone is claiming to be “AI-powered.” But rewards and incentives aren’t a sandbox environment.
They involve customer funds, fraud controls, compliance obligations, service-level expectations, and brand trust. AI only creates value when it can operate safely in production, and that takes real-world experience, not just experimentation.
Tillo is in a strong position to lead here because we’re already operating at scale, across multiple markets and currencies, with the infrastructure and accountability required to do it properly.
We’ve already seen the impact internally. One idea raised at December’s AI Community Day moved quickly into production, shipped safely, and delivered real operational value. A small update to the failed jobs page became a real example of how AI can accelerate delivery when it’s applied with care.
That’s the point 💜
Speed matters. But safety matters just as much.
The winners in this next era won’t be the companies that move fastest. They’ll be the companies that move fast without breaking trust.
In 2026, we’re raising the bar again. We intend to be bold. We intend to move faster. And we intend to keep building the platform that sets the standard for rewards, gift cards, and incentives - not just in what we offer, but in how we deliver it.
Because the work we do this year will shape Tillo's next chapter 🤘
