Bitrefill Customer Story

About Bitrefill

Bitrefill is on a mission to make it possible for people to live entirely on crypto. As the world’s leading crypto e-commerce platform, Bitrefill removes the need for customers to convert their digital currencies to fiat by enabling them to spend Bitcoin and other cryptocurrencies with thousands of global brands.

In their quest to expand coverage and enhance the experience for crypto users, Bitrefill partnered with Tillo, unlocking seamless access to a broader catalogue of digital gift cards and a future-proof rewards engine designed for scalability.

Bitrefill needed a gift card partner that could deliver both quality and reach. With crypto users expecting fast, frictionless access to goods and services, Bitrefill was looking for a partner that could offer:

The most comprehensive gift card catalogue.
A consistent stream of new brands to fuel their growth.
An experienced team capable of supporting a high-growth crypto business.

With gift cards acting as a vital off-ramp for crypto, helping users avoid the delays, fees, and restrictions of traditional fiat withdrawals, the quality of the catalogue and customer experience were mission-critical.

Powering a Global Gift Card Offering Through Tillo

Tillo provided Bitrefill with access to a robust and continually expanding catalog of digital gift cards, enabling users to convert their cryptocurrency into real-world value instantly. With Tillo’s API-first technology and expert support, Bitrefill was able to:

Expand its product offering into new markets.
Tap into new brand relationships through Tillo’s growing network.
Deliver a seamless user experience that mirrors Bitrefill’s high standard.

Turning Digital Assets Into Everyday Spending Power

The collaboration between Bitrefill and Tillo has resulted in a more accessible, more intuitive, and more rewarding experience for users living on crypto.

With Tillo’s support, Bitrefill customers can now:

Cash out their Bitcoin and other cryptocurrencies to over 3,000+ global brands in seconds.
Avoid lengthy withdrawal times and high exchange fees.
Use crypto for everyday essentials, from groceries to travel, without needing to revert to fiat currency.

Why Gift Cards Matter in Crypto

Gift cards are a critical enabler in the crypto ecosystem. By offering them as a cash-out option, crypto platforms can:

Provide instant, lower-fee alternatives to fiat withdrawals.
Appeal to new audiences by making crypto feel safe and familiar.
Drive acquisition and retention by offering branded rewards that feel tangible.

Tillo helps platforms like Bitrefill turn this potential into performance, with global reach, smart discounts, and a future-proof API that keeps the rewards experience seamless.

“At Bitrefill, we’re making it possible for people to live on crypto, removing the need for customers to go back to fiat. We enable our members to cash out their Bitcoin to over 20,000 brands across the globe.

We partnered with Tillo because they have the best catalogue in Western Europe. They’re also always growing their network and adding new brands, which supports our own growth strategy, and they provide the best customer experience.”

It’s a pleasure to work with their professional and friendly team. They always go the extra mile to accommodate our needs."

Michel Gustavsson, Co-founder / CBDO, Bitrefill