Gift cards are often thought of simply as consumer gifting, but the real opportunity? That’s in B2B.
Every year, millions of pounds flow through corporate gifting, employee rewards, customer incentives, and loyalty schemes. And what’s powering many of those programs? Gift cards.
Yet so many retailers are still missing out.
If you’re not tapping into the B2B space, you’re leaving money (and reach) on the table. Let’s explore what’s holding brands back - and how to unlock the full potential of B2B gifting with the right tools.
What is B2B gift card distribution, anyway?
It’s simple: businesses buy your gift cards in bulk and distribute them as rewards, perks, or promotions.
This includes:
- Corporate gifting (e.g. festive rewards, client thank-yous)
- Employee incentives (bonuses, service milestones, spot rewards)
- Customer acquisition and retention offers
- Loyalty scheme redemptions
- Cashback and affiliate rewards
It’s big. It’s growing. And it’s often more consistent than B2C.
Why it matters
- Scale – One B2B partner can bring you thousands of redemptions
- Efficiency – No need to invest in direct marketing or discounting
- Reach – Access customer bases you’d never reach on your own
- Stability – Many B2B buyers purchase regularly throughout the year
In short, this is a channel that drives incremental revenue and brand awareness, and once you're plugged in, it scales fast.
Why aren't more brand doing it?
We hear it all the time:
- “We don’t have the resources to manage B2B.”
- “We’re worried about discounting and brand perception.”
- “We don’t know where to start.”
That’s exactly where Tillo comes in.
How Tillo helps you unlock B2B success
We connect retailers with hundreds of vetted B2B partners - from reward platforms to fintechs to enterprise employers - all actively seeking gift card supply.
You stay in control:
- Set your pricing and discount rules
- Approve where your brand appears
- Get real-time reporting on sales and redemptions
And the best part? You can launch and scale without additional headcount or tech headaches.
Real growth, no guesswork
Brands using Tillo for B2B gift card sales have opened up entirely new revenue streams, with minimal lift and long-term ROI.
We helped Pizza Hut increase gift card sales by 66%, find out how here.
If your gift card program is only serving consumers, it’s time to take it to the next level.
💡 Let’s turn your brand into a B2B rewards powerhouse. Talk to us about unlocking the full value of gift cards today.
