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Tillo Product

Our Product Roadmap

Discover the strategy driving our vision, the roadmap steering our journey, and the groundbreaking content that sets us apart.

Tillo gift card API on laptop
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Being product-led isn't just a strategy; it's our ethos

Our commitment to innovation ensures that every decision we make aligns with providing unparalleled value to our customers.

The Tillo Platform is a testament to this approach, integrating over 3,000+ global brands with seamless, intuitive solutions that redefine the standards of rewards and incentives.

See what we’re building

Experience the future of Tillo firsthand with our product roadmap.

Team Now (Delivery) Next (Discovery) Later (On Radar)
💳 Gift & Prepaid Cards

ChoicePlus based promotions

ChoicePlus flexibility to support short-term campaigns and promotions in terms of time-sensitive validity, pricing, etc.

ChoicePlus theme creation

Enable buyers the ability to create their own ChoicePlus themes from our self service hubs.

ChoicePlus pre-approval

Establish a catalogue a pre-approved ChoicePlus available to any buyer for use in specific industry segments.

Gift card experience improvements

Customer journey improvements

ChoicePlus experience improvements

Customer journey improvements

New prepaid card use cases

New prepaid card verticals

🏪 StoreFront

StoreFront Hub launch to buyers

Launch of the new StoreFront Hub to buyers with a view to enabling self service and reducing support calls.

Pay-by-Bank incentives

Enticing end-users to use pay-by-bank as their payment method and increase usage.

Reduced card processing fees

Exploring additional ways to reduce card payment processing fees through lower cost payment rails.

Points journeys

Unlock the valuable Loyalty Points market with the user journeys to spend and earn ‘points’ held with the prospect-tenant.

Split payments

Unlock the valuable loyalty points market by enabling consumers to pay with a combination of points and cash

Lower payment rail cost (US)

Introducing pay-by-bank in the US a new payment method for faster and secure payments, allowing to reduce payment fees.

Additional self service journeys

Improvement and new use case for the self-service tooling that empowers StoreFront customers to manage their site independently.

New ways to pay

Offer consumers the ultimate choice in how to pay including by card, bank, points, etc.

New use cases

Support additional redemption use cases including points, cashout, etc. to unlock new consumer segments.

New markets

Launch StoreFront in new geographical markets to support global growth

🛍️ Buyers & APIs

Streamlined API buyer activation

Phase 2 counterpart to Streamlined API buyer activation | Flows now separated

LLM API Documentation

Allow AI tools to access our API documentation

Self serve sandbox

Sandbox as a sales tool - seamless early access for prospects

Buyer Hub refresh launch to buyers

Launch of the new Buyer Hub to buyers with a slick look-and-feel and smoother user experience.

Buyer reporting

Business performance dashboard, reporting & analytics from the Buyer Hub

Rapid integration (SDK, AI)

Lightning fast integration and onboarding using SDKs, AI agents, etc.

Order status webhook

Alert buyers when an order is completed, without them having to call the API.

™️ Brands & Integrations

Brand integrations & amends

Adding new brands to our catalogue through adding new integrations, amending existing integrations, and supporting brands with our supplier API

Promotions margin share

Create a tool for retaining a percentage of brand-funded promotional budgets

Reporting enhancements for AMs

Enhancing reporting functionality for our brands team on promotions

Add to digital wallet

Implement an add to Apple and Google digital wallet function on Tillo standard template

Intelligent wallet promotions

Create and manage dynamic marketing campaigns and loyalty programs directly within consumer digital wallets

Promotion enhancements

Ongoing promotion enhancements

📄 Supplier API refinement

Supporting brands and implementing feedback for the next version of our API specification

🧩 ShopFront

Reduced card processing fees

Integrate a new payment provider to unlock lower card processing fees.

New brand gift card programmes

Launch of new gift card programmes that can leverage our distribution network of buyers.

Processing as a product

Our omnichannel gift card solution that processes transactions and generates reporting data in real-time, growing your sales and providing instant information on programme performance.



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The Tillo Difference™?

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  • Exclusive brand relationships you can't get elsewhere
  • Discover The Tillo Difference
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