Sientia and Tillo Partner to Revolutionize Payment-Linked Advertising with Real-World Rewards
Sientia, a pioneer in Open Banking-driven marketing, has integrated Tillo’s award-winning rewards infrastructure to power the next generation of precision-targeted campaigns. This partnership allows advertisers to embed instant digital gift card rewards into hyper-relevant, omni-channel campaigns for over 25 million UK cardholders.
| Key Detail |
Information |
| Partners |
Sientia & Tillo |
| Core Technology |
Open Banking Data & Tillo API |
| Network Reach |
Access to 25 million+ UK Cardholders |
| Key Benefit |
Payment-linked rewards for measurable ROI |
How does the Sientia and Tillo integration power payment-linked advertising?
By leveraging Tillo’s plug-and-play API, Sientia enables brands to bridge the gap between financial data insights and consumer action. Advertisers can now:
- Reward Positive Behaviors: Incentivize specific purchases with instant digital gift cards.
- Precision Targeting: Use Open Banking data to reach millions of consumers with hyper-relevant offers.
- Measure Incremental Revenue: Track the direct ROI of campaigns via real-time transaction data.
- Drive Loyalty: Build lasting connections by adding tangible value to every brand interaction.
Why is Open Banking a game-changer for marketing rewards?
Open Banking democratizes financial data, allowing platforms like Sientia to create meaningful, data-driven connections between brands and consumers. By embedding Tillo’s global catalogue of 4,000+ brands, Sientia ensures that rewards are not only personalized but also instantly redeemable, solving the traditional friction of marketing incentives.
Executive Insights on Meaningful Connections
“By combining Sientia’s advanced targeting with Tillo’s global rewards network, we’re helping advertisers build more relevant and results-driven campaigns.”
— Alex Preece, CEO and Co-Founder of Tillo
“Rewards are a powerful way to make marketing more meaningful. Partnering with Tillo allows us to reward customers instantly for the behaviors brands want to inspire.”
— Sam Leslie-Miller, Co-Founder of Sientia
About the Partners
Sientia: A leader in the payment-linked advertising revolution, enabling precision campaigns through Open Banking data for over 25 million cardholders.
Tillo: The global platform making rewards simple and scalable for businesses across 40 markets and 25 currencies.
