Cashback is no longer just about earning a little back over time - it’s about creating instant, tangible value that keeps customers coming back. And right now, gift cards are at the heart of that shift.
Traditionally, cashback has meant waiting weeks (or months) to see your rewards hit your account. But consumer expectations have changed. Today, they want speed, flexibility, and choice - and gift cards deliver on all three.
Drawing on insights from our latest whitepaper, From Gifting to Gaining, here’s why gift cards are transforming the cashback space - and how they can give your platform the edge.
Cashback is evolving - and gift cards are leading the charge
The rise of self-use gift cards has been remarkable - 70% of consumers have purchased a gift card for themselves in the past year. That’s not a fringe behaviour; it’s mainstream.
For cashback providers, this signals a clear opportunity. Gift cards aren’t just another redemption option; they’re becoming an everyday spending strategy for your users. By positioning gift cards as a go-to reward, you turn occasional cashback earners into repeat, engaged customers who see your platform as a key part of their financial toolkit.
Instant rewards are the new expectation
We live in an on-demand world - and rewards are no exception. Waiting 60-90 days for cashback feels outdated when technology can make it happen instantly.
Our research shows that instant gratification is a major driver of engagement, particularly among younger users. With Tillo’s API, digital gift card rewards can be delivered in a fraction of a second - ready to spend before the user has even left the checkout. This not only increases satisfaction but also boosts the likelihood of repeat redemptions, creating a cycle of loyalty.
Unlocking financial flexibility for your users
Gift cards are now seen as smart financial tools. Consumers use them to:
- Stretch their spending further
- Access exclusive discounts
- Manage budgets more effectively
For cashback providers, this changes the conversation. You’re not just offering a “reward” - you’re giving users a tool that directly improves their financial wellbeing. That’s a powerful way to deepen trust and long-term loyalty.
Why this matters now
The whitepaper findings point to one clear truth: cashback providers who embrace instant, flexible, and mobile-ready gift card rewards will win on engagement, loyalty, and lifetime value.
With consumer expectations rising and self-use gift cards becoming the norm, now is the time to put gift cards at the centre of your cashback strategy.
Want the full picture on why gift cards are redefining rewards?
Our latest whitepaper, From Gifting to Gaining, reveals exclusive insights. Learn how self-use, instant gratification, and mobile wallet integration are shaping the next wave of cashback innovation here.
Get in touch with us today to see what Tillo could do for you.
