Product
Read time 2 mins
Author Charley 📊
When someone receives a gift card, reward, or incentive, the redemption moment is where the experience truly comes to life.
It’s the point where the value being offered reaches the person it was intended for. Because of that, the redemption journey plays an important role in how that experience feels overall.
For many buyers, making sure that moment reflects their brand is key. The colours, the logo, and the message shown to the recipient all help create a consistent experience from start to finish.
At Tillo, we’ve always supported branded redemption experiences through ChoicePlus. Over time though, we saw an opportunity to go further and give buyers even more control over how those experiences are created and managed.
That thinking led to the launch of the ChoicePlus Theme Builder.
Across the rewards and incentives industry, customising redemption journeys has traditionally been handled through platform requests and configuration updates.
That approach works well, but as programmes grow and campaigns move faster, buyers increasingly want the ability to make changes themselves without slowing momentum.
With the ChoicePlus Theme Builder, buyers can now create and deploy branded redemption themes directly inside the Buyer Hub.
It’s a simple idea with a meaningful impact. Instead of requesting a change, buyers can design and launch their own theme whenever they need it.
The Theme Builder allows buyers to customise the visual experience their customers see when redeeming a ChoicePlus reward.
Inside the Buyer Hub, buyers can upload their logo, select brand colours, and add messaging for recipients. As changes are made, the editor provides a live preview of the redemption experience so buyers can see how it will appear on both desktop and mobile devices.
Once the design is ready, the theme can be saved and applied instantly.
For teams running campaigns or managing multiple programmes, that means they can move from a brand concept to a live redemption experience in just a few minutes.
Many buyers use ChoicePlus across different types of campaigns. Some might be running seasonal promotions, others might be managing partner programmes, customer engagement campaigns, or employee reward initiatives.
Each of those programmes can benefit from a slightly different look or message and the Theme Builder supports this by allowing buyers to create multiple themes that can be used for different campaigns, regions, or audiences. Themes can then be applied through the API or selected when placing bulk orders, giving buyers flexibility in how they present their programmes.
When we designed the Theme Builder, we focused on the elements that matter most to the end user experience.
Buyers can easily manage their logo, colour palette, messaging, and email styling while still benefiting from the reliable redemption flow that ChoicePlus already provides.
The goal was to make brand customisation straightforward, without adding unnecessary complexity.
For buyers, the biggest change is the level of control they now have inside the platform.
Campaign teams can create themes themselves, adapt branding when needed, and ensure the redemption journey matches the programme behind it. Changes that once required coordination can now be handled directly within the Buyer Hub.
It also opens the door for greater flexibility as programmes grow. Buyers can experiment with different themes, support partner branding, and tailor experiences to specific campaigns.
The ChoicePlus Theme Builder is part of our continued work to give buyers more control within the Tillo platform.
Our focus is always on building tools that support the teams running reward programmes every day, helping them move quickly while maintaining a consistent and polished experience for their end users.
If you’re already using the new Buyer Hub, you can explore the ChoicePlus Theme Builder today and start creating branded redemption experiences for your programmes.
