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Introducing ChoicePlus: More Choice, Same Trusted Experience

Product
Posted on 25 September 2025
Read time 1 mins
Author Charley 📊

Big news from Tillo: ChoiceLink has evolved. Say hello to ChoicePlus, the next step in multi-choice digital gift cards.

ChoicePlus builds on everything you love about ChoiceLink while giving you even more ways to reward, delight, and engage your customers. This smart evolution is designed to give you greater flexibility, scalability, and control.

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Why the Change?

When we launched ChoiceLink, the name reflected how it worked: a simple link delivering a multi-choice digital gift card. But Tillo’s technology and your needs have outgrown that single delivery method.

ChoicePlus moves beyond the link, focusing on what really matters - choice and flexibility.

  • A ChoicePlus card can still be delivered via a ChoiceLink (a standard digital link).

  • Or through a CampaignLink - a link with an expiry date that’s perfect for time-sensitive promotions.

By evolving the name, we’ve removed the limitation while keeping the simplicity you trust.

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The Benefits of ChoicePlus

ChoicePlus offers everything you need to create rewarding, impactful campaigns:

  • More choice, one card: Give recipients the freedom to pick their favorite brands from curated catalogs.

  • Delight every customer: Whether it’s groceries, fashion, entertainment, or premium treats, there’s something for everyone.

  • Safe, secure, simple: No data capture, no complexity - just instant digital delivery.

  • Instant redemption: Recipients redeem in seconds, online or in-store (retailer T&Cs apply).

  • Split value: Let recipients spread their balance across multiple brands.

  • Flexible branding: Make it yours with custom logos and brand colors.

Ready-to-Go Catalogs

To make launching even easier, we’ve curated pre-approved ChoicePlus catalogs for the UK and US, covering the categories people love most - like Supermarkets, Fashion, Food & Drink, Entertainment, and more.

Need something unique? We can create a custom ChoicePlus catalog tailored to your exact requirements, with standard brand approvals.

Campaign Links: Perfect for Promotions

Looking to run a limited-time campaign or seasonal offer?

Campaign Links let you set an expiry date, giving you control over timing while still offering recipients the power of choice.

  • Ideal for product launches, seasonal promotions, or short-term engagement pushes.

  • Aligns perfectly with business objectives while keeping the customer experience seamless.

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Get Started with ChoicePlus Today

ChoicePlus is available now on the Tillo platform. Whether you’re rewarding employees, running a consumer promotion, or driving customer loyalty, ChoicePlus makes giving choice simple - with more flexibility than ever before.

👉 Ready to learn more? Contact your Tillo account manager today, or book a demo to explore ChoicePlus.

 

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