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Buyagift & Red Letter Days

Expanding Reach and Unlocking Choice with Tillo's Global Gift Card Network

See how Buyagift & Red Letter Days partnered with Tillo to scale distribution, increase reach, and launch a multi-choice gift card that brings more flexibility to customers.


Read time 5 mins

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About Buyagift & Red Letter Days

Buyagift & Red Letter Days are leading UK-based experience gift brands, offering a wide range of memorable experiences from dining and spa days to adventure activities. They serve both B2C and B2B audiences, helping customers give meaningful, experience-led gifts.

Industry

Retail / Experiences

Market

UK

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Challenge

Buyagift & Red Letter Days needed a scalable way to expand redemption choice while maintaining a seamless customer experience.

Solution

Buyagift & Red Letter Days partnered with Tillo to distribute their gift cards more efficiently through a single integration, unlocking access to a wide network of partner platforms.

Result

Buyagift & Red Letter Days increased their distribution reach, simplified partner integrations, and introduced a new multi-choice product that enhances both B2C and B2B experiences.

Scaling Distribution Without Complexity

Buyagift & Red Letter Days operate in a competitive market where reach and accessibility matter. To grow effectively, they needed a way to get their gift cards in front of more customers without adding operational strain.

Managing multiple partner integrations can slow down growth and create ongoing complexity. Each new connection brings different requirements, formats, and processes.

By working with Tillo, they simplified this model. A single integration now enables distribution across a wide network of partners, making it faster and easier to scale.

Unlocking More Choice with Multi-brand Gift Cards

Alongside distribution, customer expectations are changing. People want flexibility. They want to choose how and where they spend.

To meet this demand, Buyagift & Red Letter Days partnered with Tillo to create Experience More. Built using ChoicePlus, this multi-choice gift card gives customers access to over 100+ high-street brands across different categories.

This approach adds value for both B2C and B2B audiences. Consumers get more freedom, while corporate buyers can offer a single reward that suits a wide range of preferences.

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A Strong Foundation for Future Growth

The partnership with Tillo has created a strong platform for ongoing growth. Buyagift & Red Letter Days can now scale distribution, launch new products, and respond to customer demand with speed and flexibility.

With the foundations in place, the focus is now on building further momentum and continuing to grow volume across their brands.

What Buyagift & Red Letter Days and Tillo Achieved Together

With Tillo’s support, Buyagift & Red Letter Days launched a more flexible and scalable gifting experience.

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Expanded Distribution
Increased reach across partner platforms through a single integration.

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Increased Reach
Extended audience reach beyond what could be achieved independently.

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Multi-brand Choice
Launched Experience More, giving customers access to 100+ brands through a single gift card.

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Greater Flexibility
Delivered more choice and flexibility for both consumer and corporate gifting audiences.

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