GIFQ

Building a Scalable Global Gift Card Infrastructure

As a B2B platform, GIFQ’s value depends on the strength of its gift card offering. Enterprise clients expect access to a wide range of trusted brands across multiple regions, all delivered seamlessly through API integrations or a user-friendly dashboard.

Meeting that expectation through direct brand partnerships alone would require significant time, resource, and ongoing management. Maintaining hundreds of supplier relationships across different markets would slow growth and limit the ability to scale efficiently.

GIFQ needed a partner that could provide instant access to global inventory, without adding operational complexity.

Powering Distribution with Tillo’s API

GIFQ partnered with Tillo to plug into a global gift card network through a single integration. With Tillo’s API-first infrastructure, GIFQ gained access to thousands of brands across key markets, all delivered in real time.

This allowed GIFQ to focus on what they do best - building a powerful, flexible distribution platform for their clients - while Tillo handles the complexity of supplier relationships, brand partnerships, and fulfilment.

By embedding Tillo’s infrastructure into their platform, GIFQ can now offer enterprise clients a seamless experience, whether they are running employee reward programs, customer promotions, or global payout solutions.

Driving Efficiency and Global Growth

The impact of the partnership was immediate. With access to over 4000 brands across 60 countries, GIFQ significantly expanded its ability to serve clients with diverse regional needs.

Operationally, the shift removed a major burden. Supplier management overhead was reduced by 60%, freeing up internal resources to focus on product development and client experience rather than contract management.

At the same time, real-time, API-driven fulfilment enabled GIFQ to process bulk gift card orders at enterprise scale with speed and reliability. This made it easier for clients to deliver rewards instantly, improving both performance and user satisfaction.