Skip to content
GiftRound

Making Group Gifting More Flexible with ChoicePlus

GiftRound partnered with Tillo to give people more choice, with seamless fee-free redemption and best-in-class branded experience.


Read time 5 mins

Hero2

About Gift Round

GiftRound is a fee-free platform that makes group gifting simple and joyful. Designed for teams, friends, and families, it removes the hassle of collecting money for shared occasions. Every collection becomes a flexible digital gift card, giving recipients 100% of contributions, the freedom to choose how to spend it across 95+ brands, and a shared digital card filled with messages.

Industry

Rewards & Gifting

Market

UK and Ireland

Supporting@2x
icons_2
icons_1
icons_3

Challenge

GiftRound needed a simple and scalable way to offer flexible multi-retailer redemption while maintaining a fully branded, fee-free customer experience.

Solution

GiftRound partnered with Tillo to power its FlexCard offering through ChoicePlus, giving recipients access to a broad range of brands through one seamless digital experience.

Result

GiftRound enhanced customer satisfaction, expanded retailer choice, and strengthened its fee-free proposition while maintaining a smooth, branded end-to-end gifting journey.

GiftRound x Tillo ChoicePlus

How GiftRound Simplified Fee-Free Group Gifting with ChoicePlus

GiftRound was built with a simple mission: make group gifting easy, fair, and joyful. By removing fees from start to finish/throughout their whole customer journey and simplifying the process of collecting money for shared occasions, the platform created a smoother experience for organisers, contributors and recipients alike.

As the business grew, customer expectations evolved. Recipients increasingly wanted more flexibility in how they redeemed their group collection, alongside the same simplicity that GiftRound had already delivered through its collections experience.

GiftRound recognised that redemption needed to feel just as seamless as contribution. Customers wanted the freedom to choose from popular brands, spend both online and in-store, and access their gift quickly without unnecessary complexity.

At the same time, maintaining a fully consistent GiftRound experience remained essential. The team wanted a branded solution so that every customer interaction felt cohesive and recognisably GiftRound. Any third-party technology needed to integrate naturally into the customer journey without disrupting trust or usability.

Why GiftRound Chose Tillo’s ChoicePlus for Multi-Retailer Gift Card Flexibility

Before partnering with Tillo, delivering a flexible multi-retailer experience at scale presented operational and technical challenges.

GiftRound needed a solution that could offer broad retailer choice while remaining simple for customers to use. The experience also had to support fast and reliable in-store redemption, helping recipients spend with confidence at the point of purchase.

Through Tillo’s ChoicePlus solution, GiftRound was able to bring all of this together within one seamless experience.

Tillo enabled GiftRound to offer flexible digital gift cards redeemable across a broad network of retailers, while preserving the platform’s own branding and user experience throughout the redemption journey.

This gave GiftRound the ability to combine convenience, flexibility, and simplicity in a way that aligned closely with its fee-free model and customer-first approach.

FlexCard

The Impact of Tillo’s Gift Card Technology on GiftRound’s Customer Experience

Since implementing Tillo’s ChoicePlus, GiftRound has strengthened both its customer experience and market positioning.

The platform continues to maintain an “Excellent” Trustpilot rating, with customers consistently highlighting the simplicity of the experience, the flexibility of retailer choice, and the fact that 100% of contributions go directly to recipients without fees. Customer feedback regularly references the ease of use and value of the FlexCard experience, with users praising the ability to choose from a wide range of brands and redeem gifts effortlessly online and in-store.

Tillo’s technology has also helped GiftRound expand its retailer offering in a commercially sustainable way. Access to the Tillo catalogue has enabled the business to introduce new brands, increasing customer choice without compromising its fee-free proposition.

By balancing customer experience with operational efficiency, GiftRound has continued to reinforce its position as a fairer and more flexible way to give group gifts.

What GiftRound and Tillo Achieved Together

With Tillo’s support, GiftRound delivered a more flexible and trusted gifting experience

Rocket icon

Seamless fee-free redemption
Delivered seamless fee-free redemption across a growing retailer network with ChoicePlus.

Shopping bag icon

Expanded Brand Choice
Expanded FlexCard brand choice through access to the Tillo catalogue.

Adjustment icon

Flexible Spending Experience
Enabled flexible online and in-store spending through a fully branded experience.

Star icon

Stronger Customer Trust
Maintained an “Excellent” Trustpilot rating with hundreds of positive customer reviews

“From day one, our focus at GiftRound has been simple: make group gifting easy, fair and genuinely enjoyable for everyone involved. As our platform grew, it became clear that the redemption experience had to live up to that same standard: seamless, flexible and completely fee-free. Partnering with Tillo has allowed us to do exactly that. Together, we’ve created an experience where customers can give with confidence, knowing every penny reaches the recipient and can be spent effortlessly, both online and in-store. It’s been a brilliant partnership that’s helped us deliver on our promise to make gifting simpler, more joyful and fee-free from start to finish."

Craig Forsythe

Craig Forsythe
Founder and CEO, GiftRound

Hear from more of our customers



Ready to experience
The Tillo Difference™?

  • Unlock instant access to 4,000+ global brands
  • Exclusive brand relationships you can't get elsewhere
  • Discover The Tillo Difference
  • Join The Ultimate Choice Platform


Can't wait to chat? Give us a call:

Arnie with US Flag +1 737 204 9372

Arnie with UK Flag +44 330 124 4138