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Tide

Driving Business Banking Growth with  ChoicePlus Rewards


Read time 5 mins

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About Tide

Tide is a UK financial technology company providing mobile-first banking services for small and medium-sized enterprises. Founded in 2015, Tide enables businesses to open a current account and access services like automated bookkeeping and integrated invoicing in minutes. Today, Tide serves more than 500,000 business account customers across the UK.

Industry

Business Banking / Fintech

Market

UK

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Challenge

Tide needed a flexible, scalable way to incentivize new business account sign-ups and reward loyal customers in a crowded SME banking market.

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Solution

By using Tillo’s ChoicePlus, Tide can instantly issue digital rewards that recipients redeem across hundreds of leading UK brands.

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Result

Tide now delivers a seamless, fee-free reward experience that drives customer acquisition, boosts engagement, and supports over £1.5 million in annual redemptions.

Standing out in the competitive SME banking market

Tide wanted to stand out in a competitive SME banking market by offering more than a fast account-opening experience. 

They needed a scalable incentive program to drive new account sign-ups and reward loyal customers at key moments in their journey. Rewards had to be easy to deliver, flexible to redeem, and attractive to a wide audience of entrepreneurs and small business owners.

Creating a seamless way to issue digital rewards

By integrating with Tillo and utilizing ChoicePlus, Tide created a seamless way to issue digital rewards for acquisition and loyalty campaigns. ChoicePlus gives each recipient a single link to redeem their reward from hundreds of leading UK brands - perfect for business owners with diverse preferences.

Key program features include:
  • Instant rewards for new account sign-ups through promotions and partner sites.
  • Flexible redemption through a branded reward catalogue featuring nearly 200 top gift card brands
  • Typical reward loads of £50, £100, or £500, giving Tide control over incentive value.
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The result for Tide

With Tillo powering the back end, Tide now delivers an engaging, fee-free reward experience that strengthens customer relationships and drives measurable growth.

Highlights to date:
  • £1.5 million in forecasted annual redemptions across participating retailers
  • Access to a reward catalogue designed to delight a diverse SME audience of 5.6 million registered UK businesses
  • Smooth digital redemption experience with instant delivery by email or web link.

Driving engagement with ChoicePlus

Tide’s acquisition campaigns typically invite prospective customers to open a free business account via internal or partner promotions. Once verified, new customers receive a ChoicePlus reward email, directing them to a Tide-branded catalogue where they can choose their preferred gift card - anything from Amazon.co.uk to popular dining and retail brands.

This flexibility ensures every reward feels personal, while Tillo’s technology manages fulfilment and security behind the scenes.

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Experience the Tillo Difference

Tillo’s combination of award-winning technology, dedicated account support, and the UK’s most comprehensive brand network empowers Tide to stay ahead in a crowded market. Together, Tide and Tillo are redefining how digital rewards can drive banking growth - making it easier than ever for small businesses to get started and stay engaged.

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